Head of Growth

BM Digital; New York (NY); Remote; USD 150,000 - 350,000; Full time

Job summary

BM Digital is seeking a strategic Head of Growth to lead growth strategies for e-commerce clients. You will collaborate across teams to implement marketing solutions, enhance media strategies, and foster client relationships. This position requires expertise in digital marketing, significant client interaction, and a proven ability to drive growth through effective strategies.

Qualifications

• 6–10 years of experience in growth strategy, digital marketing, or similar role.
• Demonstrated expertise in media strategy, funnel optimization, and offer testing.
• Experience with platforms like Meta, Google, and TikTok.

Responsibilities

• Develop and implement comprehensive paid media strategies across multiple platforms.
• Analyze and optimize the entire customer journey to improve conversion rates.
• Serve as the primary point of contact for clients, building strong relationships.

Skills

Digital Marketing

Media Strategy

Funnel Optimization

Client Relationship Management

Creative Strategy

Education

6–10 years of experience in growth strategy

Tools

Meta

Google

TikTok

Job description

About BM Digital

BM Digital is a leading growth marketing agency built to help e-commerce brands scale profitably and predictably. We partner with high-growth DTC companies to drive customer acquisition through influencer marketing and conversion-optimized creative.

With a team of 70+ growth operators, analysts, and creatives, we manage over 80,000 creator partnerships monthly and oversee $200M+ in annual media spend across Meta, TikTok and Google. Our campaigns are rooted in creative testing frameworks, full-funnel analytics, and a bias toward action. We’re not just an agency - we’re a growth partner.

We foster a culture of ownership, curiosity, and creative rigor - where top performers can do their best work and see the direct impact of what they build.

About the role

BM Digital is seeking an experienced and strategic Head of Growth to lead and manage a portfolio of e-commerce-focused clients. In this pivotal role, you will be responsible for crafting and executing comprehensive growth strategies that drive measurable results. Collaborating closely with paid media analysts, creative teams, and other internal stakeholders, you will maintain a client-facing position, ensuring alignment between client objectives and our innovative marketing solutions. Your expertise in identifying growth opportunities, delivering strategic insights, and fostering strong client relationships will be essential to your success.

Responsibilities:

Media Strategy

• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.
• Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).
• Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.

Funnel Optimization

• Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.
• Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.
• Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.

Offer Testing

• Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.
• Interpret test results to inform future campaign strategies and client recommendations.
• Ensure that offer testing aligns with overall marketing objectives and client expectations.

Creative Strategy

• Together with Creative Strategists lead the development of compelling creative concepts that resonate with target audiences and drive conversions.
• Incorporate feedback and performance data to refine creative approaches and maximize impact.

Client Relationship Management

• Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance.
• Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.
• Address client challenges with resilience and adaptability, ensuring high levels of satisfaction and retention.

This might describe you:

• 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce.
• Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy.
• Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset.
• Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth.
• Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities.
• Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders.

Compensation:

$150K—$350K USD total compensation annually, which includes base, performance bonus, and equity package

Location:

All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!