Head of Growth

24 Seven Talent; New York (NY); On-site; USD 150,000 - 350,000; Full time

Job summary

A rapidly scaling consumer health and wellness brand is seeking a Head of Growth to lead its growth initiatives. This role involves overseeing performance marketing strategies, driving retention and acquisition efforts, and building a high-performing team. Ideal candidates will have extensive experience in DTC & CPG markets, particularly in subscription models and data-driven marketing strategies.

Qualifications

• 10–12+ years in DTC & CPG with experience scaling high-growth consumer brands.
• Proven success in subscription and retention-focused growth strategies.
• Deep performance marketing expertise and data fluency.

Responsibilities

• Lead growth roadmap across acquisition, retention, and eComm.
• Manage multi-channel performance marketing.
• Build, mentor, and inspire a team of growth marketers.

Skills

Leadership

Performance Marketing

Data Fluency

Job description

Our client is a rapidly scaling consumer health and wellness brand who is looking to add a Head of Growth to their team!

Responsibilities:

• Lead the company’s growth roadmap across acquisition, retention, and eComm.
• Design and execute a scalable revenue strategy aligned with core brand values.
• Develop forecasts and budgets with performance predictability at the core.
• Manage multi-channel performance marketing (paid social/search, TV, affiliate, podcast, and emerging platforms).
• Partner cross-functionally on creative and messaging optimizations.
• Oversee channel mix strategy to hit CAC and revenue goals.
• Lead CRM and lifecycle efforts across email, SMS, and on-site personalization.
• Create experiences that drive repeat rate, LTV, and customer loyalty.
• Build cross-functional feedback loops to reduce churn and inform product development.
• Own eCommerce funnel performance, with a focus on CVR, AOV, and engagement.
• Leverage CRO strategies to deliver frictionless user experiences.
• Collaborate closely with design and development to evolve UX.
• Build, mentor, and inspire a team of high-performing growth marketers.
• Cultivate a data-driven, test-and-learn culture.
• Align growth initiatives with broader creative, product, and CX teams.

Qualifications:

• 10–12+ years in DTC & CPG, with experience scaling high-growth consumer brands.
• Proven success in subscription and retention-focused growth strategies.
• Deep performance marketing expertise and data fluency.
• Strong leadership and team-building skills.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wellness and Fitness Services and Retail Health and Personal Care Products

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