Head of Global Marketing & Growth

Outdooractive; Germany (OH); On-site; USD 104,000 - 150,000; Full time

Benefits offered by this job

Pro Plus App

First Aid Courses

Flexible Working Hours

Company Pension

Sustainability

Team Events

Job summary

Outdooractive is seeking an experienced marketing leader to unite B2B and B2C marketing into one integrated function. You will translate corporate and product goals into clear priorities and campaigns, and build a high-performing team.

You will own marketing planning, budgets, and the calendar, oversee brand, growth, and content, and collaborate with CRO, Sales, Product, and international markets to drive revenue and customer engagement.

Qualifications

• Multiyear leadership in integrated marketing, ideally for a digital product, platform, SaaS, or e-commerce company.
• Proven experience in both B2B and B2C marketing, with understanding of their differing sales and communication logics.
• Strong competence in growth, performance, product marketing, CRM and lifecycle communication, content, and brand management.
• Experience marketing digital products that require explanation.
• Confident handling of marketing budgets, KPIs, prioritization, and agency management.
• Ability to connect strategy with operational execution.
• Clear leadership, strong decision-making, and a results orientation.
• Excellent communication skills in German and English.
• Interest in outdoor activities, tourism, and digital business models.

Responsibilities

• Develop and manage the integrated marketing strategy for B2B and B2C.
• Translate corporate, product, and revenue goals into concrete marketing priorities, campaigns, and go-to-market plans.
• Lead and develop the marketing team, establishing clear responsibilities, goals, and ways of working.
• Oversee marketing planning, budget, resource management, and the integrated campaign calendar.
• Oversee B2B product marketing, growth, brand & editorial, social media, content, and design.
• Work closely with CRO, Sales, B2C, Product, Digital Sales, Customer Success, and the international markets.
• Establish a robust KPI and reporting system, making marketing's contribution to revenue, pipeline, and customer retention transparent.
• Manage agencies, freelancers, and external production partners according to clear quality and cost-effectiveness criteria.
• Ensure a consistent brand presence and high communication quality across all relevant target audiences and channels.
• Improve processes, briefs, decision-making pathways, and the team's execution speed.

Skills

Leadership experience

Integrated marketing

B2B & B2C marketing

Growth & performance marketing

CRM & lifecycle marketing

Brand management

Budget management

Strategic execution

German & English communication

Outdoor interest

Job description

Outdooractive is seeking an experienced marketing leader to unite B2B and B2C marketing into one integrated function. You will translate corporate and product goals into clear priorities and campaigns, and build a high-performing team.

You will own marketing planning, budgets, and the calendar, oversee brand, growth, and content, and collaborate with CRO, Sales, Product, and international markets to drive revenue and customer engagement.