Head of Generative SEO & AI Strategy

Agital; United States; On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Medical, dental, and vision insurance

Unlimited paid time off

401(k) with company match

Company-paid life and disability insur

Paid parental leave

Collaborative culture with autonomy

Employee wellness programs and perks

Job summary

Go Fish Digital is seeking a Director of Generative Engine Optimization to convert our GEO perspective into repeatable, high-impact client work. You will oversee a portfolio of accounts, guide the people executing the work, and ensure our strategies are measurable and forward-looking.

You will blend technical SEO, content strategy, entity optimization, and an understanding of AI-driven search to translate a rapidly evolving landscape into clear priorities, experiments, and roadmaps for clients.

Qualifications

• 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline.
• Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information.
• Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands.
• You can turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps.
• You balance innovation with disciplined measurement, using experimentation and evidence to prove value.

Responsibilities

• Strategy & Program Leadership: Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals.
• Strategy & Program Leadership: Translate agency GEO frameworks into practical roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization.
• Strategy & Program Leadership: Design and oversee experiments that test how brands can earn visibility, citations, and authority in generative search experiences.
• Strategy & Program Leadership: Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
• Strategy & Program Leadership: Identify emerging changes across AI search platforms and turn the signal into actionable recommendations for clients and internal teams.
• Strategy & Program Leadership: Set a high bar for strategic quality, prioritization, and documentation across GEO engagements.
• Client Impact & Delivery: Own senior-level client relationships for GEO programs and confidently explain complex changes in search behavior and discovery.
• Client Impact & Delivery: Guide account teams through planning, delivery, and performance conversations, ensuring work stays tied to client objectives.
• Client Impact & Delivery: Review GEO deliverables, roadmaps, and reporting to ensure recommendations are clear, credible, and ready to act on.
• Client Impact & Delivery: Partner with clients to turn pilots and wins into repeatable initiatives and case studies.
• Team Leadership & Collaboration: Manage, coach, and develop GEO Senior Managers and Strategists, building strong judgment and ownership across the team.
• Team Leadership & Collaboration: Create clear workflows, briefs, and quality standards that help the team execute consistently at scale.
• Team Leadership & Collaboration: Collaborate with discipline leaders to embed GEO best practices across owned-media work.
• Team Leadership & Collaboration: Support resource planning and staffing for GEO programs, balancing client needs with team development.
• Sales & Growth Support: Partner with Sales and Marketing to shape GEO scopes, proposals, and thought-starter materials for prospective clients.
• Sales & Growth Support: Bring strategic insight to new-business conversations, identifying relevant GEO opportunities and realistic paths to impact.
• Sales & Growth Support: Help develop case studies, proof points, and service refinements that keep our offering aligned with market demand.
• Sales & Growth Support: Contribute to internal education that builds confidence and fluency in generative search across the agency.
• Data & Insights: Define success metrics for GEO programs, including AI visibility, citations, entity signals, organic performance, and business outcomes.
• Data & Insights: Partner with Analytics to make reporting useful, decision-ready, and connected to broader search and revenue trends.
• Data & Insights: Use competitive, content, and entity analysis to surface gaps and prioritize the work most likely to improve brand presence.

Skills

SEO strategy

Content strategy

Digital PR

Analytics collaboration

AI / GEO

Job description

Go Fish Digital is seeking a Director of Generative Engine Optimization to convert our GEO perspective into repeatable, high-impact client work. You will oversee a portfolio of accounts, guide the people executing the work, and ensure our strategies are measurable and forward-looking.

You will blend technical SEO, content strategy, entity optimization, and an understanding of AI-driven search to translate a rapidly evolving landscape into clear priorities, experiments, and roadmaps for clients.