Director, Generative SEO & AI Strategy

Go Fish; United States; Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Medical, dental, and vision insurance

Unlimited PTO

401(k) with company match

Life and disability insurance

Job summary

Go Fish Digital is seeking a Director of Generative Engine Optimization to lead GEO initiatives across a portfolio of enterprise clients. You will turn GEO insights into repeatable, measurable work, guiding teams and aligning strategies with business goals.

You'll blend technical SEO, content strategy, entity optimization, and AI-driven insights to shape roadmaps, experiments, and client outcomes across the agency's growing GEO practice.

Qualifications

• 5+ years in SEO, content strategy, or related search discipline.
• Strong understanding of technical SEO, information retrieval, structured data.
• Experience with generative search platforms and evolving discovery methods.
• Ability to turn platform changes and data into focused strategies and roadmaps.
• Balance innovation with disciplined measurement and experimentation.

Responsibilities

• Lead GEO strategy for enterprise and growth-stage clients, aligning AI-search opportunities with business goals.
• Translate GEO frameworks into roadmaps across technical SEO, content, structured data, and entity optimization.
• Design and oversee experiments to improve visibility, citations, and authority in generative search.
• Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
• Identify AI search platform changes and translate signals into actionable client recommendations.
• Set high standards for strategic quality, prioritization, and documentation across GEO engagements.
• Manage and mentor GEO Senior Managers and Strategists.

Skills

SEO

AI

Content strategy

Digital PR

Analytics

Leadership

Tools

Barracuda AI

Job description

Go Fish Digital is seeking a Director of Generative Engine Optimization to lead GEO initiatives across a portfolio of enterprise clients. You will turn GEO insights into repeatable, measurable work, guiding teams and aligning strategies with business goals.

You'll blend technical SEO, content strategy, entity optimization, and AI-driven insights to shape roadmaps, experiments, and client outcomes across the agency's growing GEO practice.