Director of Generative Engine Optimization
Go Fish Digital
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Benefits offered by this job
Job summary
Go Fish Digital is seeking a Director of Generative Engine Optimization (GEO) to lead a portfolio of enterprise and growth-stage clients. You will blend SEO, AI-driven strategies, content, and entity optimization to create measurable, high-impact programs and roadmaps.
You’ll guide teams, align clients with leaders, and raise work quality across GEO engagements. You will own senior client relationships, translate changes in AI search into practical recommendations, and help build repeatable
Qualifications
- 5+ years of experience in SEO, content strategy, digital PR, or related discipline with demonstrated client strategy leadership.
- Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search surfaces information.
- Familiarity with generative search platforms and evolving user discovery and evaluation of brands.
- Ability to turn ambiguous platform changes and data into focused strategies, priorities, and next steps.
- Balance innovation with disciplined measurement using experimentation and evidence to prove value.
Responsibilities
- Lead GEO strategy for a portfolio of enterprise and growth-stage clients, aligning AI-search opportunities with business goals.
- Translate GEO frameworks into practical roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization.
- Design experiments to test visibility, citations, and authority in generative search experiences.
- Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
- Identify AI search platform changes and turn signals into actionable client recommendations.
- Set high bar for strategic quality, prioritization, and documentation across GEO engagements.
- Own senior-level client relationships and explain complex changes in search behavior.
- Guide account teams through planning, delivery, and performance conversations tied to client objectives.
- Review GEO deliverables, roadmaps, and reporting for clarity and actionability.
- Help turn pilots into repeatable initiatives and case studies.
- Manage GEO Senior Managers and Strategists, building judgment and ownership.
- Create workflows, briefs, and quality standards for scalable execution.
- Collaborate with discipline leads to embed GEO best practices.
- Support resource planning and staffing for GEO programs.
Skills
Job description
Go Fish Digital is looking for a Director of Generative Engine Optimization to join our team. As Director of GEO, you'll turn our GEO point of view into repeatable, high-impact client work. You'll lead a portfolio of accounts, guide the people doing the work, and make sure our strategies are as measurable as they are forward-looking.
You'll blend technical SEO, content strategy, entity optimization, and an understanding of how AI systems retrieve and synthesize information. You'll translate a fast-changing search landscape into clear priorities, experiments, and roadmaps for clients.
You'll be a strategic operator and a trusted partner: close enough to the work to raise its quality, and senior enough to align teams, clients, and leaders around what comes next.
- Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals.
- Translate agency GEO frameworks into practical roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization.
- Design and oversee experiments that test how brands can earn visibility, citations, and authority in generative search experiences.
- Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
- Identify emerging changes across AI search platforms and turn the signal into actionable recommendations for clients and internal teams.
- Set a high bar for strategic quality, prioritization, and documentation across GEO engagements.
- Own senior-level client relationships for GEO programs and confidently explain complex changes in search behavior and discovery.
- Guide account teams through planning, delivery, and performance conversations, ensuring work stays tied to client objectives.
- Review GEO deliverables, roadmaps, and reporting to ensure recommendations are clear, credible, and ready to act on.
- Partner with clients to turn pilots and wins into repeatable initiatives and case studies.
- Manage, coach, and develop GEO Senior Managers and Strategists, building strong judgment and ownership across the team.
- Create clear workflows, briefs, and quality standards that help the team execute consistently at scale.
- Collaborate with discipline leaders to embed GEO best practices across owned-media work.
- Support resource planning and staffing for GEO programs, balancing client needs with team development.
- Partner with Sales and Marketing to shape GEO scopes, proposals, and thought‑starter materials for prospective clients.
- Bring strategic insight to new‑business conversations, identifying relevant GEO opportunities and realistic paths to impact.
- Help develop case studies, proof points, and service refinements that keep our offering aligned with market demand.
- Contribute to internal education that builds confidence and fluency in generative search across the agency.
- Define success metrics for GEO programs, including AI visibility, citations, entity signals, organic performance, and business outcomes.
- Partner with Analytics to make reporting useful, decision-ready, and connected to broader search and revenue trends.
- Use competitive, content, and entity analysis to surface gaps and prioritize the work most likely to improve brand presence.
- 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy.
- Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM‑powered search experiences surface information.
- Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands.
- You can turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps.
- You balance innovation with disciplined measurement, using experimentation and evidence to prove value.
- Experience managing or mentoring high‑performing teams and collaborating across SEO, Content, Digital PR, Analytics, and Product.
- Comfortable leading senior client conversations, influencing internal stakeholders, and elevating the work around you.
- You’re energized by change and eager to test what is next without chasing every shiny object.
- You bring clarity, momentum, and good judgment to a space that is evolving in real time.
- Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. It's more than just a formality - it's our first introduction to you. Make it count. Without it, your application won't be reviewed.
You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.
We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.
We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:
- Competitive compensation
- Flexible work environment
- Medical, dental, and vision insurance
- Unlimited paid time off
- 401(k) with company match
- Company-paid life and disability insurance
- Paid parental leave
- A collaborative culture with autonomy and ownership
- Employee wellness programs and additional perks
No agencies, please.
We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.
At this time, we are unable to sponsor or transfer employment visas for this position.
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