Head of Field Sales Marketing & Growth (Remote)

Practis, Inc.; Kansas City (MO); Remote; USD 180,000 - 240,000; Full time

Job summary

Practis, Inc. is hiring a senior marketing leader who will own marketing end to end—positioning, demand generation, content, events, and measurement tying to pipeline. You will work directly with the CEO and sales leader, starting hands-on and growing the team as the plan earns it.

You will build credibility in a new category, Field Sales Readiness, and run a unified program across websites, partners, and AI-assisted research to accelerate growth.

Qualifications

• 10+ years in B2B marketing, including leadership roles.
• Demonstrated ability to build demand engines generating pipeline.
• Experience crafting positioning and messaging, ideally reframing a category.
• Hands-on writing: landing pages, briefs, and attribution reports.

Responsibilities

• Own marketing-sourced pipeline and growth plan with sales-aligned targets.
• Defend positioning: Field Sales Readiness category and PRACTIS Method.
• Manage demand generation across outbound, paid, email, and partnerships.
• Develop content and search programs for buyers and AI assistants.
• Plan presence at trade shows and associations for field-services buyers.
• Translate customer results into case studies with measurable metrics.
• Oversee website, HubSpot, and PostHog as a single data system.
• Hire and lead the marketing team and select agencies/contractors.

Skills

B2B marketing

Marketing leadership

HubSpot

Web analytics

AI tools for research/content/analysis

Tools

HubSpot

PostHog

Job description

Practis, Inc. is hiring a senior marketing leader who will own marketing end to end—positioning, demand generation, content, events, and measurement tying to pipeline. You will work directly with the CEO and sales leader, starting hands-on and growing the team as the plan earns it.

You will build credibility in a new category, Field Sales Readiness, and run a unified program across websites, partners, and AI-assisted research to accelerate growth.