Head of Field Marketing - North America Growth & Pipeline

Acrisure; Addison (TX); Presencial; USD 226.000 - 305.000; Jornada completa

Descripción de la vacante

Acrisure is seeking a Senior Director of Field Marketing, North America, to own and drive regional programs that translate global positioning into measurable revenue outcomes. You will bridge sales, product marketing, and demand generation, orchestrating events, ABM, and partner motions to reach target accounts with precision.

The role requires leading from the front, setting strategy while enabling execution at scale.

Formación

• 10+ years of B2B marketing experience, with 5+ years in field or regional marketing.
• Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment.
• Experience in distribution-heavy or channel-driven industries strongly preferred: insurance, financial services, B2B SaaS with partner/agency channels, or similarly complex regulated environments.
• Experience building and scaling field marketing teams, including establishing repeatable playbooks in ambiguous or post-acquisition environments.
• Strong understanding of ABM strategies, enterprise buying committees, and complex multi-stakeholder sales cycles.
• Data-driven mindset with experience measuring and attributing marketing impact on revenue.
• Fluency with AI-assisted marketing workflows, content generation, audience research, performance reporting, and a point of view on how to build an AI-forward field team.
• Excellent executive communication and stakeholder management skills.

Responsabilidades

• Own North America Insurance field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion.
• Serve as a primary partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
• Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers. Build modular, AI-assisted systems that allow regional personalization at scale without a production bottleneck.
• Lead regional field programs including select top-tier events, Account Based Marketing, partner initiatives, and customer advocacy, fully integrated with digital demand, client advisor follow-up, and sales motions to maximize ROI.
• Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, influencing regional budgets, and program ROI in close partnership with the Sales Enablement team.
• Act as an active intelligence layer between the field and national marketing leadership, synthesizing regional buyer signals, producer feedback, and competitive dynamics into actionable upstream input for Product Marketing and GTM Activation.
• Build and lead a high-performing Field Marketing team across North America, bringing structure, clear expectations, and marketing rigor to a team with deep business experience that is expanding into insurance.

Conocimientos

B2B marketing

Field/regional marketing

ABM strategy

Marketing leadership

AI in marketing

Executive communication

Descripción del empleo

Acrisure is seeking a Senior Director of Field Marketing, North America, to own and drive regional programs that translate global positioning into measurable revenue outcomes. You will bridge sales, product marketing, and demand generation, orchestrating events, ABM, and partner motions to reach target accounts with precision.

The role requires leading from the front, setting strategy while enabling execution at scale.