Senior Director, Field Marketing

Acrisure; Addison (TX); On-site; USD 226,000 - 305,000; Full time

Job summary

Acrisure is seeking a Senior Director of Field Marketing, North America, to own and drive regional programs that translate global positioning into measurable revenue outcomes. You will bridge sales, product marketing, and demand generation, orchestrating events, ABM, and partner motions to reach target accounts with precision.

The role requires leading from the front, setting strategy while enabling execution at scale.

Qualifications

• 10+ years of B2B marketing experience, with 5+ years in field or regional marketing.
• Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment.
• Experience in distribution-heavy or channel-driven industries strongly preferred: insurance, financial services, B2B SaaS with partner/agency channels, or similarly complex regulated environments.
• Experience building and scaling field marketing teams, including establishing repeatable playbooks in ambiguous or post-acquisition environments.
• Strong understanding of ABM strategies, enterprise buying committees, and complex multi-stakeholder sales cycles.
• Data-driven mindset with experience measuring and attributing marketing impact on revenue.
• Fluency with AI-assisted marketing workflows, content generation, audience research, performance reporting, and a point of view on how to build an AI-forward field team.
• Excellent executive communication and stakeholder management skills.

Responsibilities

• Own North America Insurance field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion.
• Serve as a primary partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
• Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers. Build modular, AI-assisted systems that allow regional personalization at scale without a production bottleneck.
• Lead regional field programs including select top-tier events, Account Based Marketing, partner initiatives, and customer advocacy, fully integrated with digital demand, client advisor follow-up, and sales motions to maximize ROI.
• Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, influencing regional budgets, and program ROI in close partnership with the Sales Enablement team.
• Act as an active intelligence layer between the field and national marketing leadership, synthesizing regional buyer signals, producer feedback, and competitive dynamics into actionable upstream input for Product Marketing and GTM Activation.
• Build and lead a high-performing Field Marketing team across North America, bringing structure, clear expectations, and marketing rigor to a team with deep business experience that is expanding into insurance.

Skills

B2B marketing

Field/regional marketing

ABM strategy

Marketing leadership

AI in marketing

Executive communication

Job description

Job Description

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward.

Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services - and more.

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Job Summary

The Senior Director of Field Marketing, North America owns regional execution and pipeline acceleration across the U.S. This role translates global positioning, product narratives, and campaigns into high-impact regional programs that drive measurable revenue outcomes.

You will sit at the intersection of sales, product marketing, and demand generation, acting as the regional orchestrator who ensures the right message reaches the right accounts at the right moment, through events, Account Based Marketing programs, partner motions, and sales-led campaigns. This is a builder's role for someone who leads from the front, setting strategy while staying close enough to execution to drive real accountability.

Responsibilities

• Own North America Insurance field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion.
• Serve as a primary partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
• Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers. Build modular, AI-assisted systems that allow regional personalization at scale without a production bottleneck.
• Lead regional field programs including select top-tier events, Account Based Marketing, partner initiatives, and customer advocacy, fully integrated with digital demand, client advisor follow-up, and sales motions to maximize ROI.
• Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, influencing regional budgets, and program ROI in close partnership with the Sales Enablement team.
• Act as an active intelligence layer between the field and national marketing leadership, synthesizing regional buyer signals, producer feedback, and competitive dynamics into actionable upstream input for Product Marketing and GTM Activation.
• Build and lead a high-performing Field Marketing team across North America, bringing structure, clear expectations, and marketing rigor to a team with deep business experience that is expanding into insurance.

Requirements

• 10+ years of B2B marketing experience, with 5+ years in field or regional marketing.
• Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment.
• Experience in distribution-heavy or channel-driven industries strongly preferred: insurance, financial services, B2B SaaS with partner/agency channels, or similarly complex regulated environments.
• Experience building and scaling field marketing teams, including establishing repeatable playbooks in ambiguous or post-acquisition environments.
• Strong understanding of ABM strategies, enterprise buying committees, and complex multi-stakeholder sales cycles.
• Data-driven mindset with experience measuring and attributing marketing impact on revenue.
• Fluency with AI-assisted marketing workflows, content generation, audience research, performance reporting, and a point of view on how to build an AI-forward field team.
• Excellent executive communication and stakeholder management skills.

What Success Looks Like

• North America Insurance field programs consistently drive predictable, measurable pipeline with clear attribution, not just influence claims.
• Sales leaders view Field Marketing as a strategic partner, not a service function.
• Regional campaigns show strong alignment between messaging, accounts, and outcomes.
• Field team operates with clear playbooks, metrics, and execution excellence.
• AI-enabled workflows reduce manual production time, allowing the team to execute more programs with fewer resources.
• Marketing is seen as accelerating deals, not just generating leads.

Pay Details

The base compensation range for this position is $225,624 - $305,256. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Candidates should be c