Head of Experiential Marketing & Activation

Vector Media; New York (NY); On-site; USD 125,000 - 150,000; Full time

Job summary

Vector Media is seeking an entrepreneurial VP of Experiential Marketing to build, scale, and lead our experiential marketing department from the ground up at our New York City headquarters.

Reporting directly to the EVP of Marketing, this foundational leadership role operates in a dynamic, “startup-feel” environment where you will integrate groundbreaking experiential strategies with our broader mobility marketing efforts.

Qualifications

• 10+ years of experience in experiential production or related project management.
• Experience at media/experiential agencies or venues.
• Proven track record of conceiving, planning, and executing complex, high‑impact experiential campaigns.
• Deep familiarity with venues, regulations, vendor landscape, and consumer dynamics is essential.
• Strong creative vision combined with a pragmatic understanding of production logistics and budget realities.
• Proven track record of managing multiple concurrent programs, while managing large, complex budgets and driving profitability across multiple concurrent programs.
• Deep understanding of experiential production workflows, permitting, and vendor ecosystems.
• Strong negotiation and contract management skills.
• Excellent organizational, problem‑solving, and communication abilities.
• Comfortable leading on‑site activations, including occasional evenings or weekends as needed.
• Proficiency with budgeting and project management tools (Excel, Smartsheet, Asana).

Responsibilities

• Develop and champion a cutting‑edge experiential marketing practice that aligns with client objectives and company growth goals, integrating seamlessly with our out‑of‑home and mobility marketing offerings.
• Lead the development and execution of diverse experiential campaigns, from pop‑ups and interactive installations to large‑scale events and brand immersions.
• Translate client briefs/RFP’s and marketing objectives into executable experiential plans that balance creativity with operational feasibility and financial discipline.
• Oversee all project phases, creative development, budgeting, vendor selection/management, logistics permitting, production, and flawless on‑site execution.
• Maintain a solutions‑oriented approach to delivering complex programs within budgetary and contractual parameters.

Skills

Leadership

Budgeting

Negotiation

Project management

Communication

Organizational

On-site activations

Vendor management

Cross-functional collaboration

Tools

Excel

Smartsheet

Asana

Job description

Vector Media is seeking an entrepreneurial VP of Experiential Marketing to build, scale, and lead our experiential marketing department from the ground up at our New York City headquarters.

Reporting directly to the EVP of Marketing, this foundational leadership role operates in a dynamic, “startup-feel” environment where you will integrate groundbreaking experiential strategies with our broader mobility marketing efforts.