Head of Events Strategy & Experiential Growth

Hippocratic AI Inc.; Northern (KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Hippocratic AI is seeking a Director, Events Strategy & Experiences to build an experience-led events function that drives measurable business growth. You will set the vision for how events support ABM, deepen customer and executive relationships, and contribute to pipeline.

This role leads a lean team and employs AI agents and automation to scale reach, personalization, and impact—from national conferences and trade shows to executive dinners and CABs.

Qualifications

• 10+ years of experience leading event or experiential marketing at a strategic level, with ownership of program direction and business outcomes.
• Bachelor's degree required.
• A track record of designing and delivering differentiated, high-impact client and executive experiences.
• Strong commercial acumen, with demonstrated success connecting events to pipeline, revenue, and other measurable business outcomes.
• B2B marketing experience in SaaS, healthcare, professional services, or technology.
• Hands-on experience building AI agents and automations for targeting, personalization, synthesis, and follow-up.
• Executive presence and the ability to serve as a credible thought partner to marketing, sales, and clinical leadership.
• Experience leading and developing a lean team across strategy and execution.
• Collaboratively partnering with all teams in Marketing to help ensure market moments are leveraged to their fullest potential for product launches, brand moments, and lead gen with ICP.
• Strong command of vendor management, budgets, and event logistics.
• Evidence of expanding event capacity and improving follow-through without proportional growth in headcount.
• Ability to work remotely and travel frequently for events and experiences.

Responsibilities

• Set the event strategy and calendar aligned with sales, partner, and segment priorities.
• Elevate experience design with differentiated, premium experiences at flagship and Tier 1 events.
• Own program impact and measure sourced/influenced pipeline, cost per qualified meeting, and event ROI.
• Build a scalable ABM approach using AI for scoring, mapping, and personalized content.
• Lead a lean team across strategy, design, and execution; oversee conferences, trade shows, roundtables, dinners, and CABs.
• Scale through AI and automation: invitations, briefing books, agendas, CAB synthesis, recaps, and follow-ups.
• Turn sessions into reusable content and insights to extend account engagement.
• Manage budgets, vendors, and logistics with high execution standards under deadlines.
• Ensure executives are briefed with a Run of Show to optimize conference ROI.
• Manage spend and attendance for efficient resource use.

Skills

Event strategy leadership

Executive presence

Team leadership

ABM strategy

AI in marketing

Vendor management

Remote work & travel

Education

Bachelor's degree

Tools

AI automation tools

Job description

Hippocratic AI is seeking a Director, Events Strategy & Experiences to build an experience-led events function that drives measurable business growth. You will set the vision for how events support ABM, deepen customer and executive relationships, and contribute to pipeline.

This role leads a lean team and employs AI agents and automation to scale reach, personalization, and impact—from national conferences and trade shows to executive dinners and CABs.