Founding Events Lead

Method Recruiting, a 3x Inc. 5000 company; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Method Recruiting, a 3x Inc. 5000 company, is seeking an Events Lead to build the events function from the ground up. You will partner with the Head of Marketing to create impactful strategies, execute conferences, and design brand activations that drive engagement and pipeline.

This role is ideal for a candidate with 7-10 years of B2B SaaS events experience who thrives in high-growth environments and is comfortable with both strategy and execution.

Qualifications

• 7-10 years of experience in B2B SaaS events or marketing.
• Experience building or scaling an events program from scratch.
• Strong creative instincts and project management skills.

Responsibilities

• Build and own the company’s events strategy from the ground up.
• Plan and execute conferences and customer events.
• Measure event performance and improve programs continuously.

Skills

B2B SaaS events

Field marketing

Experiential marketing

Project management

Creative event concepts

Job description

We're partnering with a fast-growing AI software company that is hiring its first Events Lead. This role offers the opportunity to build the events function from the ground up, partnering directly with the Head of Marketing to define how the company shows up in the market. You will own everything from conference strategy and customer events to experiential brand activations, creating memorable experiences that drive awareness, engagement, and pipeline. It is ideal for someone who loves both strategy and execution and wants to have a significant impact at a high-growth startup.

What You'll Do

• Build and own the company’s events strategy from the ground up.
• Plan and execute conferences, customer events, executive dinners, and field marketing initiatives.
• Develop creative event concepts that strengthen the brand and generate meaningful customer engagement.
• Partner with Marketing, Sales, Product Marketing, Design, and Leadership to bring integrated campaigns to life.
• Manage event planning, vendors, budgets, logistics, and onsite execution.
• Measure event performance and continuously improve programs based on results.
• Represent the company at industry events and conferences.

What They're Looking For

• 7‑10 years of experience in B2B SaaS events, field marketing, experiential marketing, or related marketing roles.
• Experience building or significantly scaling an events program from scratch.
• Strong creative instincts with a passion for creating standout event experiences.
• Comfortable owning both high‑level strategy and hands‑on execution.
• Experience working in high‑growth startup environments.
• Excellent project management and cross‑functional collaboration skills.
• Commercial mindset with an understanding of how events contribute to pipeline and business growth.
• Willingness to travel as needed.

Bonus Points

• Experience at both early‑stage startups and more established organizations.
• Background creating unique experiential activations beyond traditional conference sponsorships.
• Track record of building event programs that became a competitive differentiator for the business.