Head of Event Sales & Growth

Bright; Sonoma (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Paid time off

Company holidays

Medical, Dental, Vision Insurance

401(k) with employer matching

Life/AD&D Insurance

Short-Term and Long-Term Disability

Telehealth services

FSAs

Job summary

Bright, based in Sonoma, CA, seeks a Sales Director to lead the full sales function for the market. You will oversee Event Directors, Business Development Managers, and Event Consultants, partnering with operations and leadership to translate client relationships into seamless event execution.

This player-coach role combines strategic vision with hands-on team development. You will drive revenue growth, approve pricing and proposals, and build a high-performing sales culture while ensuring

Qualifications

• 7+ years of sales experience with at least 3 years in a leadership role.
• Experience in events rentals, hospitality, luxury services, or related events-adjacent industry.
• Proven ability to drive revenue growth and build high-performing sales teams.
• Strong commercial instincts balancing new business development and account retention.
• Excellent communication, negotiation, and relationship-building with clients and senior leadership.
• Experience collaborating with operations, logistics, or service delivery teams to ensure execution.
• Organizational, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Proficiency in CRM platforms and rental management or similar software.

Responsibilities

• Lead and develop the sales team: Directly manage and coach senior sales roles; oversee indirect reporting lines; set performance expectations and feedback.
• Drive revenue and business growth: Own market revenue targets; support new channels, partnerships, and large/complex accounts.
• Ensure operational alignment and client excellence: Align with operations for executable commitments; maintain client satisfaction and accurate event data in systems.
• Reporting and planning: Provide regular sales forecasting; participate in budgeting; use data to identify trends and inform strategy; collaborate on hiring and performance management across the team.

Skills

Sales leadership

Revenue growth

Team management

Client relationships

Negotiation

CRM proficiency

Cross-functional collaboration

Availability evenings/weekends

Tools

CRM platforms

Rental management software

Job description

Bright, based in Sonoma, CA, seeks a Sales Director to lead the full sales function for the market. You will oversee Event Directors, Business Development Managers, and Event Consultants, partnering with operations and leadership to translate client relationships into seamless event execution.

This player-coach role combines strategic vision with hands-on team development. You will drive revenue growth, approve pricing and proposals, and build a high-performing sales culture while ensuring