Head of Ecommerce

R2 Global; Cincinnati (OH); Sur place; USD 170 000 - 260 000; Plein temps

Résumé du poste

R2 Global is seeking a senior marketing leader to own our growth strategy, linking brand building to demand generation and measurable revenue across digital and physical channels. You will lead cross-functional teams, collaborate with the President and senior leadership to align marketing with business priorities, and drive data-driven improvements with ROI accountability across the full customer journey.

This role requires 8+ years in ecommerce or marketing and a track record of multi-channel

Qualifications

• 8+ years of eCommerce or marketing experience.
• Fluency in setting strategy across multiple channels.
• Previous ownership of high-end budget management.
• Deep analytical understanding of key marketing performance metrics.

Responsabilités

• Build and run an integrated marketing strategy tied to company goals, covering brand growth, lead generation, customer acquisition, and revenue
• Connect brand-building campaigns to commercial results
• Work directly with the President and senior leadership to align marketing with business priorities
• Lead brand, content, social, email, print, and partnerships
• Lead performance marketing: SEO, paid search, shopping, display, and retargeting
• Improve the omnichannel customer journey across online and offline touchpoints
• Manage the marketing budget, forecasting, and spend allocation with clear ROI accountability
• Set up a KPI and reporting framework with test-and-learn practices and regular insights for leadership
• Use analytics, market research, and customer feedback to refine strategy
• Drive digital transformation across CRM, CMS, marketing automation, personalization, and AI-enabled tools
• Lead cross-functional marketing teams: performance, brand, campaigns, content, social, and CRM
• Partner with Data, Design, Engineering, Merchandising, Product, Sales, and Finance
• Manage agencies, platform vendors, and third-party partners
• Standardize processes and best practices, and stay current on market and platform trends

Connaissances

Leadership

Strategy development

Cross-functional leadership

Performance marketing

Brand management

Content marketing

SEO

Paid search

Analytics

Budget management

Outils

CRM

CMS

Marketing automation

Analytics software

AI-enabled tools

Description du poste

You’d own the marketing and eCommerce growth strategy by linking brand building to demand generation and measurable revenue. The job covers the full customer journey, from awareness through conversion, across digital and physical channels.

What you’ll do

Strategy and growth

• Build and run an integrated marketing strategy tied to company goals, covering brand growth, lead generation, customer acquisition, and revenue
• Connect brand-building campaigns to commercial results
• Work directly with the President and senior leadership to align marketing with business priorities

Channels and customer experience

• Lead brand, content, social, email, print, and partnerships
• Lead performance marketing: SEO, paid search, shopping, display, and retargeting
• Improve the omnichannel customer journey across online and offline touchpoints

Data, budget, and technology

• Manage the marketing budget, forecasting, and spend allocation with clear ROI accountability
• Set up a KPI and reporting framework with test-and-learn practices and regular insights for leadership
• Use analytics, market research, and customer feedback to refine strategy
• Drive digital transformation across CRM, CMS, marketing automation, personalization, and AI-enabled tools

People and partnerships

• Lead cross-functional marketing teams: performance, brand, campaigns, content, social, and CRM
• Partner with Data, Design, Engineering, Merchandising, Product, Sales, and Finance
• Manage agencies, platform vendors, and third-party partners
• Standardize processes and best practices, and stay current on market and platform trends

Requirements

• 8+ years of eCommerce or marketing experience.
• 6+ years of leadership experience.
• Proven experience creating successful marketing strategy that have led to measurable improvements.
• Fluency setting strategy across multiple channels simultaneously.
• Previous ownership of high-end budget management.
• Deep analytical understanding of key eCommerce & marketing performance metrics (including using key data tracking software).