Head of E-Commerce & Omnichannel Growth

Stoney Clover Lane, LLC; New York (NY); Hybrid; USD 260,000 - 360,000; Full time

Job summary

Stoney Clover Lane, LLC is seeking a Senior Director of E-Commerce to own the digital business and align online with brick-and-mortar operations in a hybrid NYC setting.

You will lead demand planning, site performance, CRM, and omnichannel initiatives like BOPIS and ship-from-store while building a single customer view and driving growth.

The role requires 10+ years in e-commerce with P&L accountability and a deep Shopify Plus background, plus experience with NetSuite and CRM tools.

Qualifications

• 10+ years in e-commerce with P&L accountability.
• Hands-on omnichannel experience (BOPIS, ship-from-store).
• Deep Shopify Plus and ERP/Netsuite integration knowledge.
• Proven track record launching drops or collabs.
• Strong CRM skills with Klaviyo and Attentive; lifecycle marketing.
• Analytical skills with GA4 and BI tools; financial reconciliation.

Responsibilities

• Own annual, monthly, and weekly e-commerce demand plan.
• Deliver sales, margin, and contribution targets with Finance.
• Grow conversion, AOV, repeat purchases, and LTV.
• Own online offers and promotions within promo calendar.
• Lead omnichannel integrations (BOPIS, ship-from-store, endless aisle).
• Build omnichannel roadmap with Retail, Ops, Tech.
• Drive inventory visibility across web and stores; NetSuite as record.
• Create single customer profile for CRM and lifetime value.
• Align pricing across channels and measure cross-channel customers.
• Equip store teams with tools and training.
• Own site performance, roadmap, and Shopify partnerships.
• Lead readiness for high-traffic drops: load testing, queueing, bot protection.
• Maintain site stability, speed, accessibility, checkout; lead QA.
• Homepage, navigation, collections, product pages, search, recommendations.
• Personalization and gifting discoverability.
• Run regular testing to improve conversion.
• Evaluate new tech including AI optimization.
• CRM, email, SMS strategy and segmentation.
• Use data to drive store traffic for events.
• Evaluate loyalty across channels; privacy compliance.
• Oversee customer service for online and omnichannel orders.
• Staff up for peaks and drops.
• Turn customer feedback into fixes across product, site, policy, ops.

Skills

E-commerce leadership

Omnichannel retail

Shopify Plus

Klaviyo

Attentive

GA4 analytics

Financial reconciliation

Team leadership

Tools

Shopify Plus

NetSuite

ERP integration

Job description

Stoney Clover Lane, LLC is seeking a Senior Director of E-Commerce to own the digital business and align online with brick-and-mortar operations in a hybrid NYC setting.

You will lead demand planning, site performance, CRM, and omnichannel initiatives like BOPIS and ship-from-store while building a single customer view and driving growth.

The role requires 10+ years in e-commerce with P&L accountability and a deep Shopify Plus background, plus experience with NetSuite and CRM tools.