Head of E-Commerce and Digital Marketing

Trulieve; Tallahassee (FL); Remote; USD 90,000 - 120,000; Full time

Job summary

Trulieve seeks an ambitious eCommerce Merchandising Manager to lead digital storefronts, optimize product discovery and improve conversion through data-driven merchandising decisions.

You will work with multiple cross-functional teams and use Power BI, GA4, and merchandising data to drive actions that enhance customer journeys and revenue. Remote work is available.

Qualifications

• 3-5+ years of eCommerce experience in high-volume retail or CPG; cannabis industry preferred.
• Proven track record in improving digital customer experiences and revenue through merchandising and conversion optimization.
• Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms.

Responsibilities

• Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement.
• Optimize key entry points and landing pages as mini stores to show relevant products, categories, promotions and clear paths to continue shopping.
• Use Power BI, GA4, and storefront performance data to identify opportunities to improve shopping experience and conversion.
• Collaborate with state leaders and cross-functional teams (Pricing & Promotions, Web Content, Retail, Product Information, CRO) to implement merchandising actions.
• Monitor and build weekly insights read-outs on merchandising KPIs and storefront performance.
• Prepare product data, taxonomy, merchandising rules and promotional requirements for Akeneo PIM and related systems.

Skills

Power BI

GA4

Product discovery

Digital storefronts

merchandising analytics

Education

Bachelor’s and/or Master’s degree in Marketing/Advertising/Data Analytics

Tools

Akeneo PIM

Adobe Catalog Service

Talon

Adobe Commerce/Magento/AEM

Job description

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

Remote Work Available:

Yes

The Manager leads eCommerce merchandising across assigned Trulieve digital storefronts, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role owns digital store presentation, product discovery, category and promotional merchandising, storefront accuracy, and performance optimization.Lead eCommerce merchandising across assigned digital storefronts, using category, assortment, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered.

• Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement aligned to state assortment, inventory, and business priorities.
• Optimize key customer entry points and landing pages as “mini stores,” ensuring customers entering the site are presented with relevant products, categories, promotions, and clear paths to continue shopping.
• Use Power BI, GA4, and storefront performance data to understand how customers shop, identifying opportunities across entry, product discovery, browse, search, add to cart, and checkout that can improve the shopping experience and conversion.
• Working with state leaders, align learnings clear merchandising actions pages to improve, navigation or linking changes, and promotional opportunities in partnership with Pricing & Promotions, Web Content, Retail, Product Information, CRO, and other cross-functional teams.
• Monitor & build weekly read-outs of insights related to digital merchandising KPIs and operating standards, including product discovery, add-to-cart, checkout completion, conversion, category and entry-page performance, product readiness, promotional accuracy, and storefront quality.
• Help transition the eCommerce merchandising team to the future operating model, setting priorities, QA standards, runbooks, escalation paths, and team responsibilities while preparing product data, taxonomy, merchandising rules, and promotional requirements for Akeneo PIM, Adobe Catalog Service, Talon.

Preferred (not required): Bachelor’s and/or Master’s degree: Marketing, Advertising, and/ or Data/Business Analytics/Science

• 3-5+ of eCommerce experience, preferably in high-volume retail or CPG. Cannabis industry preferred.
• Proven track record in improving digital customer experiences and driving revenue through merchandising and conversion optimization (Analytics, A/B testing, Search, SEO, Deep links, Journeys)
• Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms. Adobe Commerce/Magento/Adobe Experience Manager (AEM) preferred.
• Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce, GA, GTM or similar
• Project Management: ability to manage multiple projects and deadlines
• Belief in relationship building and working as part of a team to achieve goals/results
• You have excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with cross-functional stakeholders.

Using third-party application services may create issues with your applicant profile and lead to processing delays.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.