Manager, ECommerce Marketing & CRO

Trulieve; Tallahassee (FL); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Paid time off

Comprehensive benefits package

Job summary

Trulieve is seeking a Manager, eComm Marketing & CRO to lead merchandising for the website and mobile app, turning data into actionable optimization and conversion opportunities. You will manage a team of Merchandising Specialists and Coordinators, translating insights into promotions, product placement, and customer experiences.

Collaborate with Web Content, CDP, Creative, and Retail Marketing to drive KPIs across traffic, conversion, and revenue in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, eCommerce, Business, Analytics or related field or equivalent experience.
• Minimum 5 years in eCommerce, digital marketing, merchandising, CRO, or analytics; 2+ years leading teams.
• Hands-on experience with web analytics (GA4 or similar), A/B testing, and customer journey analysis across web and mobile app.

Responsibilities

• Lead eCommerce merchandising across website and app, optimizing product discovery and promotions.
• Use GA4 to understand traffic flow and optimize landing pages as mini-stores.
• Identify opportunities across discovery, browse, search, cart, and checkout to improve conversions.
• Translate insights into merchandising actions with cross-functional partners.
• Direct digital store presentation, product discovery, and onsite navigation aligned to inventory and promos.
• Establish and monitor KPIs across traffic, conversion, revenue, and engagement.

Skills

GA4

A/B testing

Customer journey analysis

Digital merchandising

Leadership

Education

Bachelor's degree in Marketing, eCommerce, Business, Analytics

Tools

Adobe Commerce (Magento)

Adobe Experience Manager (AEM)

Power BI

Snowflake

CDP

Job description

Join Trulieve - Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21771

Remote Work Available: Yes

Job Title: Manager, eComm Marketing & CRO (Conversion Rate Optimzation)

Business Unit: Digital Marketing

Location: East Coast Required(1 opening)

Reports To: Senior Manager, eComm Marketing, CRO (Conversion Rate Optimzation)

Role Summary

The Manager leads eCommerce merchandising across the Trulieve website and mobile app, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role translates insights into digital merchandising and conversion opportunities, optimizes key entry points and landing pages, and leads a team of eCommerce Merchandising Specialists and Coordinators

Responsibilities

• Lead eCommerce merchandising across the website and mobile app, using category, assortment, inventory, promotional, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered in the digital store.
• Use GA4 and digital analytics to understand how traffic enters and shops the website, optimizing key landing and entry pages as "mini stores" with relevant products, categories, promotions, and clear paths to shop.
• Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout that make it easier for customers to find products, build their basket, and complete an order across the website and mobile app.
• Turn customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience in partnership with Web Content, Merchandising, CDP, Creative, and Retail Marketing.
• Direct digital store presentation and product discovery, including product ranking, categories and collections, promotional placement, onsite search, and navigation, aligned to state assortment, inventory, and promotional priorities.
• Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement to identify performance trends, growth opportunities, and recommended actions for leadership.
• Lead and develop the eCommerce Merchandising team, setting priorities, operating standards, and quality controls to ensure pricing, promotions, product information, and digital merchandising are accurate, timely, and compliant.

Qualifications

• Preferred: Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience).
• Required: Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.
• Required: Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
• Required: Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.
• Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; experience with
• Preferred: Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.
• Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders.
• Detail-oriented with excellent problem-solving skills.
• Effective communication, collaboration, and organizational skills.
• Ability to work in a fast-paced and dynamic work environment.
• Flexibility of hours – some nights and weekends required.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.