Head of e-Commerce

Westminster Pet Products; United States; On-site; USD 180,000 - 220,000; Full time

Job summary

A leading company in the pet supply industry seeks a Head of E-Commerce to develop and execute marketplace strategies. This role involves overseeing e-commerce operations, performance marketing, and customer acquisition, while fostering a high-performing team. Ideal candidates will have extensive e-commerce experience and a proven track record in driving revenue growth.

Qualifications

• 7+ years in e-Commerce roles.
• Experience in CPG or pet food preferred.

Responsibilities

• Define and own digital commerce strategy and goals.
• Manage listings and sales strategy for online marketplaces.
• Lead initiatives to grow repeat buyer populations.

Skills

Online sales strategies

Presentation skills

E-Commerce channels expertise

Budget Management

Education

Bachelor's degree

Job description

Westminster Pet Products supplies retailers throughout the United States with premium quality treats, chews, training pads, grooming tools, toys, collars and leashes.

Westminster Pet Products’ vision is to be the most respected and well-run pet supply company in the United States, and is committed to operating with the values of integrity, efficiency, accountability, collective intelligence and transparency.

Job Summary:

Under the general direction of the Chief Revenue Officer, the Head of E-Commerce will be responsible for developing and executing the marketplace strategies and business plan across digital platforms and direct to consumer websites. This role will oversee e-commerce operations, performance marketing, customer acquisition and retention, analytics, and cross-functional partnerships.

Duties & Responsibilities:

·Define and own the company’s digital commerce strategy, goals, and roadmap.

·Identify and evaluate new e-commerce channels, tools, and growth opportunities.

·Partner with Marketing, Innovation, Operations, and Customer Experience teams to drive brand and revenue growth.

·Manage listings and sales strategy for Amazon, Chewy, and other online marketplaces.

·Collaborate with retail teams to support Omni channel consistency and promotions.

·Work with internal/external teams to lead paid media campaigns (Google, Meta, TikTok, etc.).

·Own metrics for customer acquisition cost (CAC), return on investment of e-commerce marketing spend.

·Lead initiatives to grow our repeat buyer populations through subscribe and save programs to improve retention and repeat purchase behavior.

·Analyze traffic, conversion, and sales performance to inform decision-making.

·Present regular reporting to executive leadership with insights and optimization recommendations.

·Build and lead a high-performing e-commerce team, including vendors and agency partners.

·Foster a culture of experimentation, accountability, and agility.

Required Skills & Abilities:

·Lives the company values of integrity, efficiency, accountability, collective intelligence and transparency.

·Expert in online sales strategies and the various levers used to drive consumer traffic and conversions across e-Commerce channels.

·Ability to deliver presentations to all levels of the organization

·Expert knowledge of the e-Commerce channels

·Track record in developing and leading the execution of Business Plan, P&L, ROI, Trade Spend Investment, Budget Management and Getting results through others.

·Ability to deliver presentations to all levels of the organization

Education & Experience:

·7 or more years of combined experience in e-Commerce roles

·Experience in the CPG or pet food category a plus

·Experience managing outside agency relationships

·Bachelor's degree or equivalent experience required

Physical Requirements

·Prolonged periods of sitting at a desk and working on a computer.

·Must be able to lift up to 15 pounds at times.

·Occasional travel required

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Manufacturing

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