Head of Digital Marketing and Growth Strategy

Sarepta Therapeutics; Cambridge (MA); Hybrid; USD 186,000 - 232,000; Full time

Benefits offered by this job

Physical and Emotional Wellness

Financial Wellness

Support for Caregivers

Job summary

Sarepta Therapeutics in the United States is seeking a Director of Digital Marketing to lead our digital strategy across brand, disease education, patient, caregiver, and HCP initiatives. You will drive audience engagement on social, websites, paid media, search, analytics, and emerging channels with strict regulatory compliance.

The role blends strategic leadership with hands‑on execution, partnering with Brand Marketing, Regulatory, Medical, Legal, and agency partners to deliver impactful

Qualifications

• Bachelor-level degree in a related field with 10+ years in digital marketing in regulated industries.
• Proven success leading integrated digital programs for healthcare brands.
• Experience managing regulated pharma/biotech social channels and governance.
• Expertise with analytics, SEO, CMS, and marketing automation tools.
• Strong writing, editing, and content development capabilities.

Responsibilities

• Develop and execute integrated digital marketing strategies across brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social programs, including content planning, publishing, moderation and reporting.
• Create and manage digital content across social channels, websites, email, and other platforms.
• Maintain editorial calendars, channel governance, workflows and publishing processes.
• Collaborate with cross-functional stakeholders to drive awareness, engagement, acquisition and retention.

Skills

Digital marketing leadership

Regulated healthcare marketing

Social media strategy

Content creation

Analytics & measurement

Project management

Cross-functional collaboration

Regulatory compliance

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field

Tools

Google Analytics

Google Ads

Meta Business Manager

LinkedIn Campaign Manager

Enterprise CMS platforms

Marketing automation systems

SEO platforms

Job description

Sarepta Therapeutics in the United States is seeking a Director of Digital Marketing to lead our digital strategy across brand, disease education, patient, caregiver, and HCP initiatives. You will drive audience engagement on social, websites, paid media, search, analytics, and emerging channels with strict regulatory compliance.

The role blends strategic leadership with hands‑on execution, partnering with Brand Marketing, Regulatory, Medical, Legal, and agency partners to deliver impactful