Director, Digital Marketing & Strategy

Sarepta Therapeutics; Cambridge (MA); On-site; USD 186,000 - 232,000; Full time

Benefits offered by this job

Physical and Emotional Wellness

Financial Wellness

Support for Caregivers

Job summary

Sarepta Therapeutics in the United States is seeking a Director of Digital Marketing to lead our digital strategy across brand, disease education, patient, caregiver, and HCP initiatives. You will drive audience engagement on social, websites, paid media, search, analytics, and emerging channels with strict regulatory compliance.

The role blends strategic leadership with hands‑on execution, partnering with Brand Marketing, Regulatory, Medical, Legal, and agency partners to deliver impactful

Qualifications

• Bachelor-level degree in a related field with 10+ years in digital marketing in regulated industries.
• Proven success leading integrated digital programs for healthcare brands.
• Experience managing regulated pharma/biotech social channels and governance.
• Expertise with analytics, SEO, CMS, and marketing automation tools.
• Strong writing, editing, and content development capabilities.

Responsibilities

• Develop and execute integrated digital marketing strategies across brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social programs, including content planning, publishing, moderation and reporting.
• Create and manage digital content across social channels, websites, email, and other platforms.
• Maintain editorial calendars, channel governance, workflows and publishing processes.
• Collaborate with cross-functional stakeholders to drive awareness, engagement, acquisition and retention.

Skills

Digital marketing leadership

Regulated healthcare marketing

Social media strategy

Content creation

Analytics & measurement

Project management

Cross-functional collaboration

Regulatory compliance

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field

Tools

Google Analytics

Google Ads

Meta Business Manager

LinkedIn Campaign Manager

Enterprise CMS platforms

Marketing automation systems

SEO platforms

Job description

Why Sarepta? Why Now?

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne. We’re looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

What Sarepta Offers

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness
• Financial Wellness
• Support for Caregivers

For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us

The Importance of the Role

The Director, Digital Marketing is responsible for leading Sarepta's digital marketing strategy and execution across brand, disease education, patient, caregiver, and healthcare professional (HCP) initiatives. This role will drive audience engagement across social media, websites, paid media, search, analytics, and emerging digital channels while ensuring compliance with applicable regulatory, legal, and company requirements. This individual will serve as both a strategic leader and hands‑on contributor, partnering closely with Brand Marketing, Corporate Affairs, Regulatory, Medical, Legal, Compliance, Patient Advocacy, and agency partners to develop and execute digital programs that support commercial objectives and enhance engagement across key audiences. The ideal candidate brings deep digital marketing expertise within a highly regulated healthcare environment and is equally comfortable developing strategy, creating content, managing channels, evaluating performance, and driving day‑to‑day execution. This role requires both strategic leadership and hands‑on digital marketing expertise.

The Opportunity to Make a Difference

Primary Responsibilities Include:

• Develop and execute integrated digital marketing strategies aligned with brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social media programs, including content planning, content creation, publishing, moderation, audience engagement, and performance reporting.
• Create, edit, and manage digital content across social media channels, websites, email campaigns, and other digital platforms.
• Develop and maintain editorial calendars, channel governance, content workflows, and publishing processes.
• Partner with cross‑functional stakeholders to develop and execute digital campaigns that support awareness, education, engagement, acquisition, and retention objectives.
• Manage community engagement, moderation, and social listening activities across brand, disease education, patient, caregiver, and HCP channels.
• Identify and appropriately escalata adverse events, medical inquiries, misinformation, and other reportable events in accordance with company policies and regulatory requirements.
• Collaborate on website strategy, content management, optimization, and user experience improvements across brand, disease education, patient, caregiver, and HCP digital properties.
• Partner with agencies to implement website enhancements, new capabilities, and digital innovations.
• Support paid media strategy and execution, including audience targeting, media planning, budget management, campaign optimization, and performance measurement.
• Establish measurement frameworks and reporting processes to evaluate program effectiveness and inform optimization.
• Analyze digital performance, channel analytics, and audience insights to drive continuous improvement.
• Manage agency partners and vendors to ensure high‑quality execution, operational excellence, and achievement of business objectives.
• Identify opportunities to leverage emerging digital technologies, artificial intelligence, evolving search behaviors, and new channels to improve customer engagement and business performance.

Education and Skills Requirements

Basic Qualifications

Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field.

• 10+ years of digital marketing experience, including proven experience within the biotechnology, pharmaceutical, healthcare, medical device, or other highly regulated industry.
• Ideal candidates will have rare disease marketing experience.
• Demonstrated success developing and executing integrated digital marketing programs within regulated healthcare environments.
• Direct experience managing regulated pharmaceutical, biotechnology, or healthcare social media channels, including community moderation, social listening, and response management.
• Deep understanding of digital governance requirements, social media risk management, and regulatory considerations associated with public-facing healthcare communications.
• Experience supporting branded and unbranded disease education initiatives.
• Experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, enterprise CMS platforms, marketing automation systems, and SEO platforms.
• Exceptional writing, editing, and content development skills, including the ability to translate complex scientific and medical information into clear, compelling, audience‑appropriate communications.
• Experience managing website strategy, content management, optimization, and digital experience initiatives.
• Strong understanding of social media platforms, digital advertising analytics, SEO, content management systems, digital measurement best practices.
• Experience working within Medical, Legal, Regulatory, and Compliance (MLR/MLRC) review processes.
• Strong project management, communication, analytical skills.
• Proven ability to operate effectively in a lean environment requiring both strategic leadership and hands‑on execution.

What Now?

We’re always looking for solution‑oriented, critical thinkers. So, if you’re comfortable with ambiguity and candor, relish challenging yourself, and place kindness and integrity at the forefront of how you approach your peers and work, then we encourage you to apply.

#LI-Hybrid

This position is hybrid, you will be expected to work on site at one of Sarepta’s facilities in the United States and/or attend Company-sponsored in-person events from time to time.

The targeted salary range for this position is $185,600 - $232,000 per year.

Sarepta is making a good faith effort to be transparent and accurate around our hiring ranges. The salary offer is commensurate with Sarepta’s compensation philosophy and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity.

Candidates must be authorized to work in the U.S.

Sarepta Therapeutics offers a competitive compensation and benefit package.

Sarepta Therapeutics is an Equal Opportunity/Affirmative Action employer and participates in e‑Verify.

Sarepta is on an urgent mission: engineer precision genetic medicine for rare diseases that devastate lives and cut futures short. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. Our deep pipeline is driven by our multi‑platform technologies in siRNA, RNA and gene therapy.

For more information, please visit www.sarepta.com or follow us on Twitter, LinkedIn, Instagram and Facebook.