Head of Digital Marketing & Analytics

Andbarr; Orlando (FL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401K with discretionary match

Paid time off - 120 hours/year

Volunteer time off - 8 hours/quarter

13 paid holidays

Floating holidays - 16 hours/year

Maternity/Paternity Leave

Summer Fridays!

Gym membership reimbursement

Tuition Reimbursement

Job summary

&Barr, a full-service advertising agency, seeks a Director of Digital Marketing & Analytics to advance analytics across digital channels and oversee paid search/social campaigns. The role requires 10+ years in analytics and campaign management, with hands-on leadership of a team in a dynamic agency setting.

You will guide strategy, implement measurement solutions, and collaborate with cross-functional teams to optimize client performance and brand outcomes in a hybrid Orlando office environment.

Qualifications

• 10+ years of combined analytics, paid social and paid search experience required.
• Experience in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google Ads (certified) and Facebook Business Manager.
• Extensive knowledge of Microsoft Excel required.
• Previous management experience.

Responsibilities

• Drive analytics efforts across digital mediums (web, display, video, CTV, search and social) and lead measurement initiatives.
• Help plan and optimize paid search and social campaigns for multiple clients.
• Supervise direct reports and mentor junior analysts within an agency setting.

Skills

Analytics leadership

Paid social management

Paid search management

Campaign management

Team leadership

Tools

Datorama

Google Campaign Manager

Google Tag Manager

Google Analytics

Google Ads

Facebook Business Manager

Job description

&Barr, a full-service advertising agency, seeks a Director of Digital Marketing & Analytics to advance analytics across digital channels and oversee paid search/social campaigns. The role requires 10+ years in analytics and campaign management, with hands-on leadership of a team in a dynamic agency setting.

You will guide strategy, implement measurement solutions, and collaborate with cross-functional teams to optimize client performance and brand outcomes in a hybrid Orlando office environment.