Director of Digital Marketing & Analytics

Andbarr; Orlando (FL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401K with discretionary match

Paid time off - 120 hours/year

Volunteer time off - 8 hours/quarter

13 paid holidays

Floating holidays - 16 hours/year

Maternity/Paternity Leave

Summer Fridays!

Gym membership reimbursement

Tuition Reimbursement

Job summary

&Barr, a full-service advertising agency, seeks a Director of Digital Marketing & Analytics to advance analytics across digital channels and oversee paid search/social campaigns. The role requires 10+ years in analytics and campaign management, with hands-on leadership of a team in a dynamic agency setting.

You will guide strategy, implement measurement solutions, and collaborate with cross-functional teams to optimize client performance and brand outcomes in a hybrid Orlando office environment.

Qualifications

• 10+ years of combined analytics, paid social and paid search experience required.
• Experience in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google Ads (certified) and Facebook Business Manager.
• Extensive knowledge of Microsoft Excel required.
• Previous management experience.

Responsibilities

• Drive analytics efforts across digital mediums (web, display, video, CTV, search and social) and lead measurement initiatives.
• Help plan and optimize paid search and social campaigns for multiple clients.
• Supervise direct reports and mentor junior analysts within an agency setting.

Skills

Analytics leadership

Paid social management

Paid search management

Campaign management

Team leadership

Tools

Datorama

Google Campaign Manager

Google Tag Manager

Google Analytics

Google Ads

Facebook Business Manager

Job description

Who we are:

&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida's oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida's Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 69 years in business, &Barr's headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency.

Check out our website to learn more about our work and team, https://andbarr.co/.

Why work with us?

• Voted Best Company to Work for in Florida by Florida Trend.
• Pet friendly work environment!
• Flexible work hours
• Hybrid schedule - 4 days in office, 1 remote
• Great location, right next to Lake Eola.
• Benefits include:
  • Health, dental vision insurance -
  • 401K with discretionary match
  • Paid time off - 120 hours of paid time off given at the start of each year.
  • Volunteer time off - 8 hours per quarter to support giving back to our community
  • Paid holidays - 13 paid company holidays
  • Floating holidays - 16 hours per year
  • Maternity/Paternity Leave
  • Summer Fridays!
  • Gym membership monthly reimbursement
  • Tuition Reimbursement

What we are looking for:

We are looking for a Director of Digital Marketing & Analytics who will help drive analytics efforts across digital mediums, including web, display, video, CTV, search and social, and assist in leading, supervising and implementing paid search and social campaigns. The ideal candidate would have over 10 years of digital campaign management and analytics experience, as well as experience managing direct reports. Agency experience is preferred.

Required Qualifications:

• 10+ years of combined analytics, paid social and paid search experience required.
• Experience in in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google AdWords (certified) and Facebook Business Manager.
• Extensive knowledge of Microsoft Excel required.
• Previous management experience

Nice to haves:

• Agency experience