Digital Marketing Strategist

Regional Client; Orlando (FL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

Pet friendly work environment

Flexible work hours

Paid time off

Paid holidays

Floating holidays

401K with discretionary match

Tuition Reimbursement

Gym membership reimbursement

Job summary

&Barr is a mid-size, full-service advertising agency with 69 years of history, offering strategy, branding, PR, and analytics for national and international brands. We seek an experienced Digital Marketing Strategist to oversee paid search, display, and video campaigns across Google, Bing, and social platforms, shaping strategy and performance in a fast-paced environment.

We value independence, collaboration, strong analytics, and the ability to thrive under deadlines in a hybrid Orlando, FL

Qualifications

• Minimum 5 years of experience developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, and LinkedIn, with willingness to learn programmatic advertising.
• Thrives in fast-paced environments and meets tight deadlines.
• Demonstrates strong self-motivation, independence, and collaborative mindset.

Responsibilities

• Oversee and optimize paid search, display, and video campaigns across Google, Bing, and social platforms like Facebook/Meta and LinkedIn.
• Collaborate with the team to drive strategy, performance, and client outcomes across multiple channels.

Skills

Paid search

Display advertising

Video advertising

Google Ads

Meta Ads

LinkedIn Ads

Programmatic advertising

Analytics

Campaign optimization

Tools

Google Analytics

Google Marketing Platform

Bing Ads

Job description

Would consider remote candidates

Who we are:

&Barr is a mid-size, full-service advertising agency providing integrated services, including strategy and branding; creative; public relations; account service; social media; traditional and digital media and analytics to a diverse roster of national and international brands, including relationships that have spanned more than two decades. Celebrating 69 years in business, we're proud to be a local, independent, family-owned, multi-generational company.

Check out our website to learn more about our work and team, https://andbarr.co/.

Why work with us?

• Voted Best Company to Work for in Florida by Florida Trend.
• Pet friendly work environment!
• Flexible work hours
• Hybrid schedule - 4 days in office, 1 remote
• Great location, right next to Lake Eola.

Benefits include:

• Health, dental vision insurance - three levels of health plans to fit all health needs, including an HSA plan.
• 401K with discretionary match
• Paid time off - 120 hours of paid time off given at the start of each year.
• Volunteer time off - 8 hours per quarter to support giving back to our community
• Paid holidays - New Years EveNew Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Black Friday, Christmas Eve and Christmas Day
• Floating holidays - 16 hours per year
• Maternity/Paternity Leave
• Summer Fridays!
• Gym membership monthly reimbursement
• Tuition Reimbursement

What we are looking for:

We are looking for an experienced Digital Marketing Strategist who will be entrusted with overseeing and enhancing the management of paid search, display, and video campaigns across Google, Bing, and various paid social platforms such as Facebook, LinkedIn, and other channels.

Required Qualifications:

• Minimum 5 years of working experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn, with expertise or willingness to learn programmatic advertising.
• Thrives in high-pressure environments and excels under tight deadlines.
• Demonstrates exceptional self-motivation and capability to work independently.
• Proactively initiates tasks and fosters collaborative teamwork.
• Meticulous attention to detail and strong analytical skills.

Nice to haves:

• Agency experience.