Head of Digital Growth & Member Experience

Georgia's Own; Georgia; Hybrid; USD 180,000 - 260,000; Full time

Job summary

Georgia's Own Credit Union seeks a visionary VP of Digital to lead the digital strategy, operating model, and member experience. You will oversee digital channels, optimize self-service adoption, and align digital investments with enterprise goals.

You will partner with executive leadership to drive growth, engagement, and operational excellence, while managing vendor relationships and ensuring regulatory compliance in a fast-paced environment.

Qualifications

• 12+ years of combined experience in digital product management, design, software development, or similar areas.
• 8+ years of consumer-facing digital product delivery experience.
• 6+ years of broad financial services, e-commerce, or similar experience.
• Experience coordinating product development cycles and feature development schedules in the release of products to market.
• Experience leading cross-functional teams in delivery of products/services on tight schedules.

Responsibilities

• Develop and execute the enterprise digital strategy in alignment with organizational objectives.
• Lead Digital as a business channel accountable for engagement, adoption, self-service utilization, and business value realization.
• Define strategic priorities, objectives, and performance expectations for digital capabilities and experiences.
• Identify opportunities to improve member acquisition, activation, engagement, retention, and lifetime value through digital channels.
• Develop recommendations and business cases supporting digital investments and capability enhancements.
• Serve as a trusted advisor to executive leadership regarding digital opportunities, challenges, risks, and market trends.
• Establish and oversee the Digital operating model, including decision-making frameworks, ownership structures, governance processes, and accountability measures.
• Lead digital intake, prioritization, roadmap, and portfolio governance processes.
• Balance enterprise priorities with available resources and organizational capacity.
• Ensure digital initiatives remain aligned with strategic objectives and deliver measurable business outcomes.
• Establish standards for digital lifecycle management, campaign governance, journey management, and performance measurement.
• Facilitate cross-functional decision-making regarding digital investments, priorities, and resource allocation.
• Establish metrics and reporting frameworks that measure digital business performance.
• Drive accountability for adoption, engagement, conversion, utilization, and member experience outcomes.
• Monitor and improve digital channel performance across online banking, mobile banking, website, and related digital touchpoints.
• Partner with business leaders to support deposit growth, lending growth, product adoption, and member engagement initiatives.

Skills

Digital strategy

Leadership

Stakeholder management

Data analysis

Regulatory compliance

Vendor management

AI personalization concepts

Education

Bachelor’s degree in MIS/CS or related field

Tools

Alkami

APIs (JSON/XML)

Job description

Georgia's Own Credit Union seeks a visionary VP of Digital to lead the digital strategy, operating model, and member experience. You will oversee digital channels, optimize self-service adoption, and align digital investments with enterprise goals.

You will partner with executive leadership to drive growth, engagement, and operational excellence, while managing vendor relationships and ensuring regulatory compliance in a fast-paced environment.