Head of Digital Growth & eCommerce

Bonduelle Americas; Philadelphia (Philadelphia County); Hybrid; USD 170,000 - 210,000; Full time

Job summary

Bonduelle Americas, a global plant-based foods leader, seeks a Director of Digital Activation & eCommerce to steer digital growth, eCommerce, and public relations in the U.S. You will report to the CMO, lead a small team, and translate Lunch Bowls launches into measurable online performance.

You will own digital media plans, retail media partnerships, and opportunities for DTC, with a data-driven approach and collaboration across Sales, Category, and Innovation.

Qualifications

• 10+ years of progressive experience in digital marketing, eCommerce, or PR within consumer products.
• Proven success owning eCommerce P&L and digital shelf performance across major platforms.
• Direct experience leading a PR function or agency of record.

Responsibilities

• Set digital activation, eCommerce, and PR strategy for the U.S. business in alignment with leadership.
• Hire, coach, and develop a team of three to four direct reports and build scalable processes.
• Own annual planning and budget for digital media, eCommerce, and PR investments.
• Manage platform partner relationships and evaluate DTC or click-and-collect opportunities to grow the brand.
• Lead digital innovation pilots and maintain rigorous testing to improve ROAS and conversion.
• Oversee reporting cadences for digital, eCommerce, and earned media performance.

Skills

Digital strategy

eCommerce P&L

Team leadership

Cross-functional collaboration

PR management

Data-driven decision making

Budget planning

Job description

Bonduelle Americas, a global plant-based foods leader, seeks a Director of Digital Activation & eCommerce to steer digital growth, eCommerce, and public relations in the U.S. You will report to the CMO, lead a small team, and translate Lunch Bowls launches into measurable online performance.

You will own digital media plans, retail media partnerships, and opportunities for DTC, with a data-driven approach and collaboration across Sales, Category, and Innovation.