Head of Digital Experience & MarTech Strategy

Louisiana-Pacific Corporation; Nashville (TN); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Continued education assistance

Professional development resources

Career pathing and leadership growth

Hybrid work environment

Job summary

Louisiana-Pacific Corporation (LP) seeks a Sr. Manager of Digital Experience & MarTech Operations to lead the intersection of digital experience, Martech, and customer data across B2B2C audiences.

Hybrid Nashville-based role focusing on journey orchestration, platform governance, and data-driven demand generation to drive engagement and revenue. Responsibilities include leading CRM management, marketing automation, taxonomy governance, and AI-enabled personalization across websites, campaigns,

Qualifications

• Experience supporting both B2B and B2C customer journeys, preferably B2B2C.
• Experience managing CRM, marketing automation, customer data, and digital experience platforms.
• Experience designing or managing taxonomies, metadata standards, content structures, asset libraries, catalog frameworks, or digital governance.
• Experience designing and optimizing lead generation, nurturing, scoring, qualification, and conversion programs.
• Knowledge of UI/UX practices including user research, workflow design, and information architecture.
• Strong analytical, strategic thinking, and data-driven decision-making abilities.
• Experience applying AI-enabled capabilities to marketing use cases such as content development, personalization, segmentation, workflow automation, or journey orchestration.
• Experience leading cross-functional initiatives involving Marketing, Sales, IT, Customer Experience, and external partners.
• Understanding of data privacy, security, access controls, compliance, and governance related to customer data and marketing platforms.
• Demonstrated success leading digital transformation and marketing technology initiatives.

Responsibilities

• Lead end-to-end customer journey mapping and orchestration across B2B and B2C audiences.
• Identify friction points and opportunities to improve engagement, conversion, and satisfaction.
• Lead implementation and optimization of self-guided digital experiences.
• Apply UI/UX design principles to improve usability, navigation, and task completion.
• Drive digital experience improvements across websites, landing pages, and content experiences.
• Partner with Marketing, Sales, IT, and Product teams to align experiences with business goals.

Skills

CRM management

Marketing automation

Customer data platforms

Taxonomy & metadata governance

UI/UX principles

Lead generation & demand gen

AI-enabled marketing

Cross-functional leadership

Data privacy & security governance

Digital analytics

Education

Bachelor's degree in Marketing, Business, Technology, Digital Experience, Analytics, or related field

Tools

Salesforce CRM

Marketing automation platforms

CDP

DMP

Power BI

Tableau

Google Analytics

Job description

Louisiana-Pacific Corporation (LP) seeks a Sr. Manager of Digital Experience & MarTech Operations to lead the intersection of digital experience, Martech, and customer data across B2B2C audiences.

Hybrid Nashville-based role focusing on journey orchestration, platform governance, and data-driven demand generation to drive engagement and revenue. Responsibilities include leading CRM management, marketing automation, taxonomy governance, and AI-enabled personalization across websites, campaigns,