Chief Digital Content & Social Strategy

Starwood Hotels; Tampa (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Job summary

Starwood Hotels in the United States is seeking a Director of Digital Content & Social Media to lead content strategy across social, website, app, and email marketing. You will mentor a cross-functional team, manage agencies, and ensure brand-consistent editorial standards across our luxury portfolio.

The role requires deep CMS and CRM experience, a strategic mindset, and a passion for premium storytelling that drives guest engagement and business performance.

Qualifications

• 10+ years leading digital content and marketing strategies for luxury or hospitality brands.
• Proven success in enterprise-level social media and content programs.
• Experience mentoring teams and managing agency partners and vendors.
• Strong editorial and content production oversight, from concept to execution.

Responsibilities

• Develop and lead the overarching digital content strategy across social, websites, email, and mobile platforms.
• Establish editorial governance standards ensuring brand consistency across all properties.
• Lead, mentor, and develop a high-performing content team and manage external partners.
• Guide content calendars aligned with brand campaigns, openings, and seasonal priorities.
• Oversee CMS, website content strategy, and email marketing initiatives to optimize guest engagement.
• Analyze performance data and translate insights into actionable optimization recommendations.

Skills

Social media

Content strategy

Analytics

Team leadership

Vendor mgmt

CMS familiarity

Editorial judgment

SEO understanding

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Drupal

WordPress

Salesforce Marketing Cloud

Job description

Starwood Hotels in the United States is seeking a Director of Digital Content & Social Media to lead content strategy across social, website, app, and email marketing. You will mentor a cross-functional team, manage agencies, and ensure brand-consistent editorial standards across our luxury portfolio.

The role requires deep CMS and CRM experience, a strategic mindset, and a passion for premium storytelling that drives guest engagement and business performance.