Head of Demand Generation, North America

Adyen; Buffalo (NY); Hybrid; USD 235,000 - 310,000; Full time

Job summary

Adyen in the United States is seeking a Head of Demand Generation to lead North America enterprise demand generation. You’ll shape GTM strategy with Marketing, Sales, BDR, and Partnerships leadership and scale ABM across priority verticals.

You will build and develop a high-performing team, centralize demand gen best practices, and report to the VP of Marketing, NA. This office-first role is based in New York or San Francisco with travel up to 20%.

Qualifications

• 12+ years of B2B marketing experience with enterprise focus.
• At least 4 years of team leadership experience.
• Proven ability to create demand within complex enterprise accounts.
• Strong data-driven approach to optimize ROI.

Responsibilities

• Scale and manage the demand-gen pipeline for North America.
• Shape GTM strategy with Marketing, Sales, BDR, and Partnerships leadership.
• Advance ABM capabilities across accounts, verticals, and buying groups.
• Measure performance and optimize campaigns using data and insights.
• Lead and develop a high-performing demand-gen team.
• Establish planning, measurement, forecasting, and accountability across programs.

Skills

Enterprise demand

Leadership

B2B marketing

Vertical marketing

Data-driven

Tools

Marketing analytics tools

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Head of Demand Generation

At Adyen, we are at the forefront of financial technology, driving innovation in payments for enterprise businesses globally. We are seeking a strategic and results-driven Head of Demand Generation to lead and scale our North America demand gen efforts.

This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping how we go to market across priority verticals and enterprise accounts.

You will be a senior stakeholder in developing our GTM strategy alongside Marketing, Sales, BDR, and Partnerships leadership. You’ll help translate our business priorities into integrated plans for how we create, capture, and convert enterprise demand across priority verticals.

A critical part of this role is leading and developing the team. You will lead a team of marketers with a strong focus on generating demand within specific verticals through account-based marketing.

You will build on this foundation, and will centralize demand generation best practices while empowering the team to maintain deep vertical expertise.

This hybrid role is based in our New York or San Francisco office and reports directly to the VP of Marketing, North America. We are an office-first company and value in-person collaboration. We do not offer remote-only roles.

What You’ll Do

• Scale our pipeline engine- Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets.
• Shape our GTM strategy- Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.
• Accelerate enterprise ABM- Evolve our ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
• Measure and optimize- Use data, market insights, and campaign performance to identify new avenues for growth, determine where to invest or scale back, and develop new demand generation motions where needed.
• Lead and develop the team- Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
• Establish the operating model- Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.
• Scale marketing excellence- Synthesize and share campaign learnings, frameworks, and best practices to continuously raise the bar for demand generation within the region and globally.

Who You Are

• Proven Experience- 12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership.
• Builder and scaler- You know how to take an existing foundation, identify what is working, and build the systems, capabilities, and team required to scale it. You move fluidly between setting the strategy and getting into the details needed to make it successful, with a strong bias toward data, experimentation, and measurable outcomes.
• Enterprise expert- You understand how to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
• Vertical fluency- You know how to build deep domain knowledge, uncover unique buyer pain points, and translate those insights into effective campaign strategies.
• Data-driven mindset- High data literacy with hands‑on experience using marketing analytics and tools to track full‑funnel performance and optimize ROI.
• Talent Builder- You have a track record of leading demand gen teams and know how to create clarity, accountability, and evolve an organization as the business grows.
• Adyen Formula- You have a builder mentality and operate with high autonomy, direct communication, and speed. You balance this bias for action with a low‑ego mindset, actively seeking diverse perspectives and prioritizing collective team wins over individual ones.

Other Details

• Must be available to travel domestically and internationally up to 20%

The annual base salary range for this role is $235,000-$310,000;

Diversity, Equity, and Inclusion at Adyen

We actively seek different perspectives to sharpen our ideas. Our unique culture is a product of our diverse backgrounds and experiences. No matter who you are or where you’re from, you’re welcome to be your true self at Adyen.

If you need accommodations or support during the recruitment process to perform at your best, you’ll have the opportunity to let our team know in your application. We encourage people from all backgrounds and abilities to apply.