Head of Demand Generation, North America

Adyen; New York, San Francisco (NY, CA); Hybrid; USD 235,000 - 310,000; Full time

Job summary

Adyen is seeking a strategic Head of Demand Generation to lead and scale enterprise demand in North America, based in New York or San Francisco. You will collaborate with Marketing, Sales, BDR, and Partnerships to translate priorities into integrated, verticalized GTM plans.

You will build and mentor a high-performing team, centralize demand gen best practices, and drive cross-functional alignment with strong ABM programs. This hybrid, office-first role requires up to 20% travel.

Qualifications

• Proven experience leading B2B marketing with a focus on enterprise demand.
• 12+ years of marketing experience with at least 4 years of team leadership.
• Ability to scale demand programs and systems with a data-driven approach.
• Deep knowledge of enterprise ABM, GTM strategy, and vertical marketing.
• Strong analytical skills, campaign optimization, and ROI focus.
• Talent building and cross-functional leadership to drive organizational growth.
• Autonomy, speed, and collaboration aligned with Adyen culture.
• Willingness to travel domestically and internationally up to 20%.

Responsibilities

• Scale our pipeline engine to generate qualified enterprise PIPELINE and support ambitious growth.
• Shape GTM strategy with Marketing, Sales, BDR, and Partnerships for vertical plans.
• Evolve ABM capabilities to accelerate demand across accounts and buying groups.
• Measure performance, identify growth avenues, and optimize investments.
• Lead and develop a high-performing demand gen team and operating model.
• Establish planning, forecasting, and accountability across programs and verticals.
• Share learnings and best practices to raise demand generation standards.

Job description

Head of Demand Generation, North America

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Head of Demand Generation

At Adyen, we are at the forefront of financial technology, driving innovation in payments for enterprise businesses globally. We are seeking a strategic and results-driven Head of Demand Generation to lead and scale our North America demand gen efforts.

This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping how we go to market across priority verticals and enterprise accounts.

You will be a senior stakeholder in developing our GTM strategy alongside Marketing, Sales, BDR, and Partnerships leadership. You'll help translate our business priorities into integrated plans for how we create, capture, and convert enterprise demand across priority verticals.

A critical part of this role is leading and developing the team. You will lead a team of marketers with a strong focus on generating demand within specific verticals through account-based marketing.

You will build on this foundation, and will centralize demand generation best practices while empowering the team to maintain deep vertical expertise.

This hybrid role is based in our New York or San Francisco office and reports directly to the VP of Marketing, North America. We are an office-first company and value in-person collaboration. We do not offer remote-only roles.

What you’ll do:

• Scale our pipeline engine: Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets.
• Shape our GTM strategy: Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.
• Accelerate enterprise ABM: Evolve our ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
• Measure and optimize: Use data, market insights, and campaign performance to identify new avenues for growth, determine where to invest or scale back, and develop new demand generation motions where needed.
• Lead and develop the team: Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
• Establish the operating model: Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.
• Scale marketing excellence: Synthesize and share campaign learnings, frameworks, and best practices to continuously raise the bar for demand generation within the region and globally.

Who you are:

• Proven Experience: 12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership.
• Builder and scaler: You know how to take an existing foundation, identify what is working, and build the systems, capabilities, and team required to scale it. You move fluidly between setting the strategy and getting into the details needed to make it successful, with a strong bias toward data, experimentation, and measurable outcomes.
• Enterprise expert: You understand how to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
• Vertical fluency:You know how to build deep domain knowledge, uncover unique buyer pain points, and translate those insights into effective campaign strategies.
• Data-driven mindset: High data literacy with hands-on experience using marketing analytics and tools to track full-funnel performance and optimize ROI.
• Talent Builder: You have a track record of leading demand gen teams and know how to create clarity, accountability, and evolve an organization as the business grows.
• Adyen Formula:You have a builder mentality and operate with high autonomy, direct communication, and speed. You balance this bias for action with a low-ego mindset, actively seeking diverse perspectives and prioritizing collective team wins over individual ones.
• Must be available to travel domestically and internationally up to 20%

The annual base salary range for this role is $235,000-$310,000; to learn more about our compensation philosophy, please click here .

Diversity, Equity, and Inclusion at Adyen

We actively seek different perspectives to sharpen our ideas. Our unique culture is a product of our diverse backgrounds and experiences. No matter who you are or where you're from, you're welcome to be your true self at Adyen.

If you need accommodations or support during the recruitment process to perform at your best, you'll have the opportunity to let our team know in your application. We encourage people from all backgrounds and abilities to apply.

What's next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here . Don't be afraid to let us know if you need more flexibility.

This role is based out of our SF or NYC office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

At Adyen, we strive to create an accessible and inclusive experience for all candidates. Please let our team know if you need any adjustments to the recruitment process to make it more accessible and/or inclusive to your needs.