Senior Strategy Manager, Digital Content, Media & Communications

Adyen; San Francisco (CA); On-site; USD 186,000 - 275,000; Full time

Job summary

Adyen, a leading fintech, seeks a Head of Digital Content, Media & Communications Vertical to shape the long-term strategy and drive revenue growth for the Digital Content portfolio. You will partner with the Head of Vertical and the Commercial Strategy & GTM team to identify where, with whom and how to win.

The role requires 7+ years in Digital Content, strong strategic thinking, GTM execution, and the ability to turn customer feedback into data-driven business cases.

Qualifications

• 7+ years of experience in Digital Content or related industries.
• Strong GTM strategy and execution skills.
• Data-driven mindset with the ability to build business cases from customer feedback.
• Willingness to travel up to 25%, including international travel.

Responsibilities

• Drive the health and performance of the Digital Content, Media & Communications vertical.
• Define and execute global commercial strategy for the vertical to win with merchants.
• Serve as SME for the vertical and champion initiatives internally.
• Analyze customer behavior to identify opportunities for product and service differentiation.
• Act as voice of customer to Product for prioritization, pricing, packaging, and enablement.
• Develop customer segmentation and identify opportunities for revenue growth.

Skills

Digital Content experience

GTM strategy

Stakeholder comms

Travel availability

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About The Vertical

The Digital Content, Media & Communications vertical is one of the fastest growing and most dynamic parts of Adyen’s business where we have seen success with businesses like Spotify, Meta and Microsoft in the Enterprise space and also with global leaders in subscription & the AI-native ecosystem. The key to our success is partnering closely with our customers to identify their unique needs on payments, financial products & billing, support their global scale, and drive success for the Digital Content, Media & Communications vertical. We define this vertical as any business operating in the Streaming, Software & AI, Gaming, Social Media/ Ads, News & Publishing or Telecommunications space.

About The Role

In partnership with the Head of Digital Content, Media & Communications Vertical (to which this role reports to), this role is responsible for Adyen’s long-term strategy and overall performance for the Digital Content Vertical. They will ensure the health and growth of the portfolio by identifying where, with whom and how to win.

The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals.

This role will contribute to driving the commercial strategy and revenue growth initiatives for net new business acquisition as well as growth of existing customers within the vertical.

The ideal candidate will have a strong background working in the vertical or managing a payments / financial services portfolio in the vertical. They should also have exceptional strategic thinking abilities, acute analytical depth and a proven track record of driving commercial success.

What You'll Do

• Key driver of the health and performance of the Digital Content, Media & Communications vertical; you will support the general management of the vertical.


• Define and drive key elements of the global commercial strategy for the vertical. All strategies and initiatives should support the definition of where, with whom, what, when and how to sell to merchants. Your strategies will account for market nuances to ensure commercial teams can execute flawlessly.


• Be an SME for the vertical. You can speak intelligently about the space with the most strategic customers and you can champion the right initiatives internally.


• Analyze vertical specific customer behavior to identify opportunities for product and service innovation and differentiation.


• As the voice of customer for the vertical, work closely with our Product teams to champion the vertical by-




• Providing vertical trends, opportunities and customer pain points to inform needs as input to product prioritization


• Inform product pricing strategies and packaging strategies to maximize profitability and market share within the vertical


• Providing the vertical nuance to global commercial enablement




• Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion.


• Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes that may impact the vertical, and proactively identify strategic opportunities or risks.

Who You Are

• 7+ years of experience in Digital Content or related industries


• You are passionate about the Digital Content space and the success of our customers in this vertical. You are customer-centric at your core


• Have a strong ability to develop winning strategies in the vertical and can navigate / tackle current blockers


• Experience and passion for GTM strategy & execution


• Can package various customer feedback into tangible, data-driven business cases that will drive influence


• Strong communicator, comfortable presenting to senior stakeholders and representing the company publicly at industry events.


• Ability to navigate ambiguity and thrive in a fast-paced environment


• Available to travel up to 25% of the time, including internationally

Other Details

• This role is based out of our San Francisco or our New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles


• Ability to travel domestically and internationally

The base salary range for this role is $186,000- 275,000.

What's next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Don't be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.