Head of Data Strategy & Revenue Analytics

Tampa Bay Rays; Saint Petersburg (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

The Tampa Bay Rays seek a Director, Business Strategy & Analytics to lead data-driven strategy across finance, ticketing, marketing, and partnerships. You will build predictive models, oversee CRM, and mentor a team of analysts to unlock revenue growth and fan engagement.

You will translate complex data into clear recommendations, partner with stakeholders, and maintain vendor relationships to ensure best practices. A strong technical background and consulting mindset are essential.

Qualifications

• Bachelor’s degree in mathematics, statistics, analytics, computer science, economics, or a related technical field.
• Experience leading a Strategy & Analytics team in sports/live entertainment.
• Advanced written and visual communication skills.
• Proficiency in data visualization tools (Tableau preferred).
• Advanced proficiency in SQL (Snowflake preferred).
• Proficiency with CRM systems (Salesforce preferred).
• Proficiency in programming languages such as R or Python.
• Experience with Tickets.com/ProVenue is a plus.

Responsibilities

• Build & maintain automated predictive models for lead scoring, member retention, and revenue forecasting.
• Analyze ticketing data to optimize revenue strategy via manifest design, pricing, & sales strategies.
• Build & maintain customer segmentation and event propensity models.
• Lead departmental data visualization strategy across web and mobile platforms.
• Lead departmental CRM strategy across web and mobile platforms.
• Leverage fan data to proactively identify opportunities to enhance fan experience.
• Analyze Rays.TV performance across channels to support content & revenue strategy optimization.
• Develop robust dashboards to support in-depth retail & concessions data analysis to develop revenue optimization strategy.
• Support cross-departmental ad-hoc requests for data analysis.
• Lead fan, customer, partnership, and market research initiatives, including survey development, execution, analysis, and reporting to support strategic decision-making and business growth.
• Oversee, develop, and mentor a team of analysts to build a culture of innovation and improvement.
• Maintain key relationships with vendors, MLB, and other industry peers to ensure best practices.
• Work closely with key stakeholders across departments to proactively identify opportunities for strategic, data-driven solutions.

Skills

Leadership

Data visualization

Python

R

Education

Bachelor's degree in a technical field

Tools

Tableau

Snowflake

Salesforce

Tickets.com/ProVenue

Job description

The Tampa Bay Rays seek a Director, Business Strategy & Analytics to lead data-driven strategy across finance, ticketing, marketing, and partnerships. You will build predictive models, oversee CRM, and mentor a team of analysts to unlock revenue growth and fan engagement.

You will translate complex data into clear recommendations, partner with stakeholders, and maintain vendor relationships to ensure best practices. A strong technical background and consulting mindset are essential.