Head of Creative Strategy & Insights

Enova International; Chicago (IL); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) matching

PTO & paid holidays

Sabbatical program

Summer hours

Paid parental leave

DEI groups

Employee recognition

Charitable matching

Job summary

Enova Studios seeks a data-driven Creative Strategy Lead to bridge performance insights with copy execution. You’ll set the creative strategy, surface risks, and guide a small copywriting team to tell the data-driven story across OnDeck, NetCredit, CashNetUSA, and more.

You’ll partner with marketing and business teams to translate results into compelling, on-voice campaigns while maintaining a strong measurement loop and ongoing testing agenda.

Qualifications

• 8+ years of experience in creative strategy, content strategy, or copywriting leadership.
• Experience using performance marketing data to shape creative strategy and testing.
• Experience working in a highly regulated industry, preferably banking or financial services.
• Proven experience operating across both strategy and creative execution.
• Strong copywriting and editing skills, with a portfolio that shows conceptual thinking and results.
• Direct experience managing, mentoring, and developing copywriters or creative team members.
• Comfort with tools such as Asana, Figma, Adobe Analytics, Meta Ads Manager and Snowflake.
• Analytical storytelling: frame a problem, uncover the insight, and translate data into a narrative that moves people to act.
• Test-and-learn mindset: treat creative as a hypothesis and design tests with channel partners.

Responsibilities

• Own the creative strategy behind Enova's portfolio of brands and the loop that connects performance data to the work.
• Define the story from the data, then manage and coach a small team of copywriters to tell it well.
• Pull performance data and business insights from marketing and channel partners.
• Turn insight into the narrative and messaging direction.
• Guide writers to bring that story to life, editing for craft and strategic fit.
• Absorb results, learn what worked and feed it into the next brief.
• Partner with marketing and business teams to translate findings into creative strategy, briefs and recommendations.
• Develop testing strategies and learning agendas with channel owners and marketers.
• Shape concepts built to be tested, iterated and scaled, feeding results into the next cycle.
• Ground campaigns in strategic pillars and messaging frameworks across channels.
• Drive how we build paid social campaigns and translate data into creative ideas from ground up.
• Manage and mentor a small team of copywriters, evolving team processes as needed.
• Step in on high-priority work when needed, shaping concepts or validating headlines against data.
• Present strategic recommendations clearly, using data to align creative and business priorities.

Skills

Creative strategy

Performance data analysis

Copywriting leadership

Mentoring

Asana

Figma

Adobe Analytics

Meta Ads Manager

Snowflake

AI fluency

Analytical storytelling

Strategic range

Collaborative leadership

Cultural fluency

Tools

Asana

Figma

Adobe Analytics

Meta Ads Manager

Snowflake

Job description

Enova Studios seeks a data-driven Creative Strategy Lead to bridge performance insights with copy execution. You’ll set the creative strategy, surface risks, and guide a small copywriting team to tell the data-driven story across OnDeck, NetCredit, CashNetUSA, and more.

You’ll partner with marketing and business teams to translate results into compelling, on-voice campaigns while maintaining a strong measurement loop and ongoing testing agenda.