Data-Driven Creative Strategy Lead

Content Creators; Chicago (IL); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) matching

PTO and paid holidays

Sabbatical program

Summer hours

Paid parental leave

DEI groups

Employee recognition program

Job summary

Enova Studios, the in-house creative agency for Enova's lending brands, seeks a data-driven creative strategy lead to bridge performance insights with creative execution across OnDeck, NetCredit, CashNetUSA and more. You’ll partner with marketing and business teams to drive strategy, surface risks, and guide a copy team to translate data into compelling storytelling.

You’ll own the creative strategy, coach writers, measure results, and translate performance learnings into effective briefs and

Qualifications

• 8+ years of experience in creative strategy, content strategy, or copywriting leadership.
• Experience using performance marketing data to shape creative strategy and testing.
• Experience working in a highly regulated industry, preferably banking or financial services.
• Proven experience operating across both strategy and creative execution.
• Strong copywriting and editing skills, with a portfolio that shows conceptual thinking and results.
• Direct experience managing, mentoring, and developing copywriters or creative team members.
• Comfort with tools such as Asana, Figma, Adobe Analytics, Meta Ads Manager and Snowflake.

Responsibilities

• Own the creative strategy behind Enova's portfolio of brands and the loop that connects performance data to the work.
• Narrate the story from data and coach a small team of copywriters to tell it well.
• Pull performance data and business insights from marketing and channel partners.
• Turn insight into the narrative and messaging direction.
• Guide writers to bring that story to life, editing for craft and fit.
• Absorb results and feed learnings back into the next brief.
• Partner with marketing and business teams to translate results into creative strategy, briefs and recommendations.
• Develop testing strategies and learning agendas with channel owners and marketers.
• Drive creative and brand strategy across channels and ensure distinct brand voices.
• Lead and mentor the team, and contribute hands-on on high-priority work.

Skills

Analytical storytelling

Test-and-Learn mindset

Strategic range

Collaborative leadership

AI fluency

Cultural fluency

Tools

Asana

Figma

Adobe Analytics

Meta Ads Manager

Snowflake

Job description

Enova Studios, the in-house creative agency for Enova's lending brands, seeks a data-driven creative strategy lead to bridge performance insights with creative execution across OnDeck, NetCredit, CashNetUSA and more. You’ll partner with marketing and business teams to drive strategy, surface risks, and guide a copy team to translate data into compelling storytelling.

You’ll own the creative strategy, coach writers, measure results, and translate performance learnings into effective briefs and