Head of Creative Strategy & Brand

Southland Industries; Virginia; On-site; USD 118,000 - 144,000; Full time

Benefits offered by this job

401(k) plan with company match

Medical, dental, and vision insurance

Annual bonus program

Life insurance and disability coverage

Pre-tax flexible spending plans

Paid parental leave

Paid holidays and vacation

Training and professional development

Wellness benefits

Job summary

Southland Industries is seeking a Creative Leader to build strategic partnerships across the firm, translating business knowledge into creative direction for the design team. You will balance hands-on execution with leadership, resource management, and creative oversight to deliver campaigns that strengthen our brand and drive growth.

You will lead a team of Senior Designers and Designers, coaching for high performance and professional growth, while personally driving priority initiatives and

Qualifications

• BA required in visual communication/design or related field.
• 9+ years work/design experience.
• 2+ years management experience.
• Advanced working knowledge of Microsoft Office and Adobe Creative Suite.
• Agency experience desirable and experience with brand standards.

Responsibilities

• Provide creative oversight across projects by shaping strategy and directing high-quality work aligned with brand standards.
• Lead, coach, and develop a team of Senior Designers and Designers with a focus on high performance and inclusivity.
• Operate as player-coach by executing high-priority creative initiatives while mentoring the team.
• Build partnerships with Marketing and business leaders to identify opportunities supporting goals.
• Manage workload and resources with Project Management to ensure efficient operations and timely delivery.
• Champion brand integrity across messaging and customer experience.
• Evaluate deliverables using campaign performance and stakeholder feedback to improve future work.
• Monitor industry trends and craft insights to strengthen brand presence.

Education

BA in Visual Communication, Design or related field

Tools

Adobe Creative Suite

Microsoft Office

Workfront

Asana

Monday.com

Job description

Southland Industries is seeking a Creative Leader to build strategic partnerships across the firm, translating business knowledge into creative direction for the design team. You will balance hands-on execution with leadership, resource management, and creative oversight to deliver campaigns that strengthen our brand and drive growth.

You will lead a team of Senior Designers and Designers, coaching for high performance and professional growth, while personally driving priority initiatives and