Head of Creative & Brand Strategy

Gray Media, Inc.; Kansas; On-site; USD 150,000 - 210,000; Full time

Job summary

KCTV5 in Kansas City is seeking an exceptional, high-energy marketing leader to guide our talented in-house team of designers, writers, and producers. You will champion the brand across CBS, KSMO/MyNet, and digital platforms, crafting campaigns that captivate audiences and boost ratings.

As General Manager, you’ll mentor staff, shape strategy, and manage budgets while partnering with local partners and community affairs to keep KCTV5 at the heart of Kansas City’s vibrant media landscape,

Qualifications

• 10+ years in station marketing, promotions or brand management.
• Creative writer with ability to use research to meet station goals.
• Works well with other station managers and personnel to achieve success.

Responsibilities

• Inspire & Elevate: Lead, mentor, and grow the skillsets of a highly motivated, creative team of designers, writers, and producers.
• Brand Champion: Drive the master brand strategy for KCTV5/CBS and KSMO/MyNet across all platforms.
• Multi-Platform Playground: Oversee the creation of head-turning campaigns for on-air, digital, streaming, and social media.
• Community & Partnerships: Collaborate with local partners and our community affairs team to keep KCTV5 at the heart of KC.
• Chief Strategist: Stretch creativity and implement innovative ideas with independence.

Skills

Station marketing

Creative writing

Team leadership

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree preferred

Equivalent work experience (incl. DINFOS)

Job description

KCTV5 in Kansas City is seeking an exceptional, high-energy marketing leader to guide our talented in-house team of designers, writers, and producers. You will champion the brand across CBS, KSMO/MyNet, and digital platforms, crafting campaigns that captivate audiences and boost ratings.

As General Manager, you’ll mentor staff, shape strategy, and manage budgets while partnering with local partners and community affairs to keep KCTV5 at the heart of Kansas City’s vibrant media landscape,