Head of Creative & Brand Strategy

GRAY MEDIA; Fairway (KS); On-site; USD 120,000 - 160,000; Full time

Job summary

Gray Media’s KCTV5/CBS and KSMO/MyNet is seeking a high-energy leader to take charge of an exceptionally talented marketing team. You will mentor creatives, drive the master brand strategy across platforms, and oversee multi-channel campaigns in a fast-paced environment.

Ideal candidates bring 10+ years in station marketing, a keen writer’s eye, and the ability to translate insights into impactful campaigns while managing budgets and partnerships.

Qualifications

• 10+ years in station marketing/promotion/brand management.
• Creative writer with ability to use research to meet station goals.
• Ability to collaborate with other station managers.
• College degree preferred or equivalent work experience.
• Equivalent military training from DINFOS will be considered

Responsibilities

• Lead and mentor a creative team of designers, writers, and producers.
• Drive the master brand strategy for KCTV5/CBS and KSMO/MyNet.
• Oversee campaigns across on-air, digital, streaming and social.
• Collaborate with local partners and community affairs.
• Develop multi-platform strategies to boost brand awareness and ratings.
• Manage annual department budget and expenses

Skills

Brand marketing

Creative writing

Leadership

Education

College degree or equivalent

Tools

Budget management

Job description

Gray Media’s KCTV5/CBS and KSMO/MyNet is seeking a high-energy leader to take charge of an exceptionally talented marketing team. You will mentor creatives, drive the master brand strategy across platforms, and oversee multi-channel campaigns in a fast-paced environment.

Ideal candidates bring 10+ years in station marketing, a keen writer’s eye, and the ability to translate insights into impactful campaigns while managing budgets and partnerships.