DIRECTOR OF CREATIVE SERVICES - KCTV

GRAY MEDIA; Fairway (KS); On-site; USD 120,000 - 160,000; Full time

Job summary

Gray Media’s KCTV5/CBS and KSMO/MyNet is seeking a high-energy leader to take charge of an exceptionally talented marketing team. You will mentor creatives, drive the master brand strategy across platforms, and oversee multi-channel campaigns in a fast-paced environment.

Ideal candidates bring 10+ years in station marketing, a keen writer’s eye, and the ability to translate insights into impactful campaigns while managing budgets and partnerships.

Qualifications

• 10+ years in station marketing/promotion/brand management.
• Creative writer with ability to use research to meet station goals.
• Ability to collaborate with other station managers.
• College degree preferred or equivalent work experience.
• Equivalent military training from DINFOS will be considered

Responsibilities

• Lead and mentor a creative team of designers, writers, and producers.
• Drive the master brand strategy for KCTV5/CBS and KSMO/MyNet.
• Oversee campaigns across on-air, digital, streaming and social.
• Collaborate with local partners and community affairs.
• Develop multi-platform strategies to boost brand awareness and ratings.
• Manage annual department budget and expenses

Skills

Brand marketing

Creative writing

Leadership

Education

College degree or equivalent

Tools

Budget management

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KCTV

KCTV5—Gray Media's award-winning station in Kansas City—is looking for an exceptional, high-energy leader to take the reins of an incredibly talented team of marketers.
If you’re a visionary champion who loves mentoring creatives, rallying the troops, and having a blast while doing it, this is your chance.
You’ll lead our in-house marketing team to leverage one of the biggest platforms in the country—featuring '10 Super Bowls a year' (every Chiefs game on KCTV5 is a major event!), the NCAA Tournament, the Royals, and premier CBS programming, all while working with one of the best news teams in the country!
Plus, you get to live and play in one of the absolute greatest cities in the U.S. (If you know, you know!).

Job Summary/Description

If cut-through creative is your passion and strategic planning is in your blood, let’s talk! Our last CSD was just promoted to General Manager—so we need another winner to join our team.

Duties/Responsibilities include, but are not limited to:

What You’ll Do (The Fun Stuff)

• Inspire & Elevate: Lead, mentor, and grow the skillsets of a highly motivated, creative team of designers, writers, and producers.
• Brand Champion: Drive the master brand strategy for KCTV5/CBS and KSMO/MyNet across all platforms.
• Multi-Platform Playground: Oversee the creation of head-turning campaigns for on-air, digital, streaming, and social media.
• Community & Partnerships: Collaborate with local partners and our community affairs team to keep KCTV5 at the heart of KC.
• Chief Strategist: This is where you finally get to try stuff and stretch your creative muscles—without being told what to make and when.

Responsibilities

• Create, lead, and implement the brand marketing for KCTV5/CBS and KSMO/MyNet
• Provide inspiration and strategic direction to grow the skillset of our creative team
• Manage production of compelling image, sweeps, and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations' brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Produce and post targeted social media marketing
• Collaborate, manage, and execute dynamic outside media advertising efforts
• Supervise promotional on-air inventory for daily logs and manage digital ad inventory
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on all platforms
• Develop and monitor annual department budget and expenses

Qualifications/Requirements

Requirements

• 10+ years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Works well with other station managers and personnel to achieve success.
• College degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered

KCTV-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.