Head of Copy & Narrative, AI‑Enabled Creativity

Adobe; New York (NY); On-site; USD 128,000 - 290,000; Full time

Job summary

Adobe Creative is seeking a visionary Head of Copy to define the copywriting and narrative standard for Adobe Creative’s campaigns and creative work. Build a world‑class internal copywriting practice, capable of moving from hero campaigns to scalable copy systems across audiences, channels, and markets.

You will lead language across Adobe Creative’s output, from campaign platforms to digital experiences, product narratives, brand films, and live moments, driving voice, naming, and tone

Qualifications

• 15+ years of experience in copywriting, narrative, or multidisciplinary creative leadership.
• World-class portfolio spanning campaigns, multi-platform copywriting, brand voice, product storytelling, and experiences.
• Experience as an Executive Creative Director, Global Head of Copy, Creative Director, Head Writer or equivalent.

Responsibilities

• Lead copywriting and narrative from early creative development through final execution.
• Shape Adobe's most visible global campaigns, product launches, and high-velocity work from Adobe Creative.
• Partner with internal teams to create campaign platforms, headlines, scripts, and integrated language systems.
• Direct agencies, brand film writers, and collaborators from a clear internal Adobe point of view.
• Build a world-class writing community by leading multidisciplinary teams of copywriters.

Skills

Executive leadership

Brand voice development

Narrative frameworks

Cannes Lions / The One Show accolades

Writers' rooms / team leadership

Job description

Adobe Creative is seeking a visionary Head of Copy to define the copywriting and narrative standard for Adobe Creative’s campaigns and creative work. Build a world‑class internal copywriting practice, capable of moving from hero campaigns to scalable copy systems across audiences, channels, and markets.

You will lead language across Adobe Creative’s output, from campaign platforms to digital experiences, product narratives, brand films, and live moments, driving voice, naming, and tone