Head of Copy & Narrative — AI-Driven Creative Leader

Adobe Inc.; San Francisco (CA); On-site; USD 200,000 - 290,000; Full time

Job summary

Adobe Creative is seeking a visionary Head of Copy to define the copywriting and narrative standard across Adobe Creative's campaigns and experiences. You will build a world-class internal copywriting practice and lead language across campaigns, product narratives, brand films, and multi-platform storytelling.

You are a writer first with exceptional judgment, able to move from headlines to scripts and verbal systems, and to lead teams, partner with brand and design, and integrate AI-enabled

Qualifications

• Portfolio spanning campaigns, multi-platform copywriting, brand voice, product storytelling, and experiences.

Responsibilities

• Lead copywriting and narrative from early creative development through final execution.
• Shape Adobe's most visible global campaigns, product launches, and high-velocity work from Adobe Creative.
• Partner with internal teams to ensure consistency of voice across channels.

Skills

15+ years experience

Job description

Adobe Creative is seeking a visionary Head of Copy to define the copywriting and narrative standard across Adobe Creative's campaigns and experiences. You will build a world-class internal copywriting practice and lead language across campaigns, product narratives, brand films, and multi-platform storytelling.

You are a writer first with exceptional judgment, able to move from headlines to scripts and verbal systems, and to lead teams, partner with brand and design, and integrate AI-enabled