Head of Content & Creator Network — Viral, Multichannel

Cantina, Inc.; Los Angeles (CA); Remote; USD 225,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Company equity

401(k) retirement plan

Lifestyle spending account

Complimentary lunch and snacks

One Medical membership

Job summary

Cantina is seeking a Head of Content to build the Cantina Labs content operation, spanning 75+ niches. You’ll recruit and lead a network of 100 content producers and video editors, shape briefs, and launch high-production, viral social content.

You’ll define multichannel strategies, work with product teams to integrate new features, and track metrics like reach and signups to drive continuous iteration.

Qualifications

• Proven track record in producing viral social content.
• Experience managing a 100+ creator network.
• Strong writing, briefs, and storytelling skills.
• Hands-on video editing and motion graphics.
• Ability to work across diverse niches.

Responsibilities

• Define multichannel content strategy focused on viral formats.
• Recruit, oversee, and coordinate 100 content producers and editors.
• Turn product features into tutorials, series, and showcases.
• Write briefs, scripts, and example videos; contribute to edits.
• Build AI generation and production workflows.

Skills

Viral content creation

Talent recruitment

Team leadership

Storytelling/writing

Video editing

AI-native production

Multichannel strategy

Workflow management

Job description

Cantina is seeking a Head of Content to build the Cantina Labs content operation, spanning 75+ niches. You’ll recruit and lead a network of 100 content producers and video editors, shape briefs, and launch high-production, viral social content.

You’ll define multichannel strategies, work with product teams to integrate new features, and track metrics like reach and signups to drive continuous iteration.