Content Marketing Manager

Evlo AI; Atlanta (GA); On-site; USD 70,000 - 120,000; Full time

Job summary

Evlo AI, a technology company in Atlanta, seeks a Content Marketing Manager to own the content engine that translates complex AI and data offerings into clear, compelling content.

You will set editorial strategy across SEO, demand generation, product marketing, and customer education, collaborating with product, sales, and design to drive organic visibility and pipeline growth.

Qualifications

• 3–6 years of content marketing, editorial, SEO, or demand-generation experience in tech.
• Proven ability to create content that improves organic visibility and pipeline.
• Strong writing and editing skills for both practitioner and executive audiences.
• Experience with CMS and marketing automation; familiarity with GA4 and SEO tools.
• Bachelor’s degree in marketing, communications, journalism, English, or related field, or equivalent.

Responsibilities

• Build and manage editorial calendar across blogs, pages, case studies, white papers, and emails.
• Develop SEO content strategies; prioritize topics by search intent and pipeline potential.
• Write, edit, and brief content for technical and business audiences with consistent brand voice.
• Collaborate with product marketing and SMEs to translate technical capabilities into content.
• Optimize landing pages and conversion paths with CMS like WordPress, Webflow, Contentful.
• Measure content performance and present insights to marketing leadership.
• Manage freelance writers, agencies, and production workflows.

Skills

Content marketing

Editorial

SEO

Demand generation

Writing

Project management

Communication

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Tools

WordPress

Webflow

Contentful

HubSpot

Marketo

GA4

Google Search Console

Ahrefs

Semrush

Job description

About The Role

The Content Marketing Manager owns the content engine for a technology business, translating complex products, technical workflows, and customer problems into clear content that attracts qualified audiences and supports revenue growth.

The role sets editorial strategy across SEO, demand generation, product marketing, and customer education. This person partners with product, subject‑matter experts, sales, and design to turn research and performance data into content that earns organic visibility and moves prospects through the funnel.

Key Responsibilities

• Build and manage an editorial calendar spanning technical blog posts, solution pages, case studies, white papers, email programs, and sales enablement content


• Develop SEO content strategies using tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms; prioritize topics based on search intent, competition, and pipeline potential


• Write, edit, and brief content for technical and business audiences, maintaining accuracy, clarity, brand voice, and consistent messaging across channels


• Partner with product marketing and subject‑matter experts to translate APIs, cloud infrastructure, cybersecurity, data platforms, or other technical capabilities into useful customer‑facing content


• Optimize landing pages, blog content, and conversion paths in collaboration with demand generation and web teams using CMS platforms such as WordPress, Webflow, or Contentful


• Measure content performance through organic traffic, engagement, lead quality, assisted pipeline, and conversion rates; present insights and recommendations to marketing leadership


• Manage freelance writers, agencies, and production workflows from brief through review, publication, distribution, and ongoing content refreshes

What We Are Looking For

• 3‑6 years of content marketing, editorial, SEO, or demand‑generation experience, preferably in B2B or B2C technology


• Demonstrated ability to create content that improves organic visibility, audience engagement, and marketing‑sourced pipeline


• Strong writing and editing skills, with experience explaining technical products to both practitioner and executive audiences


• Hands‑on experience with CMS, marketing automation, web analytics, and SEO tools such as HubSpot or Marketo, GA4, Google Search Console, Ahrefs, or Semrush


• Strong project‑management skills with the ability to manage multiple stakeholders, deadlines, review cycles, and external contributors


• Bachelor’s degree in marketing, communications, journalism, English, or a related field, or equivalent practical experience


• Bonus: Experience with developer marketing, SaaS, cloud, cybersecurity, data platforms, product‑led growth, SQL, or content performance reporting in BI tools