Head of Consumer Growth Marketing

Spring Health; Seattle (WA); On-site; USD 260,000 - 420,000; Full time

Benefits offered by this job

Health benefits

One Medical account

HSA and FSA plans

Sabbatical leave after four years

Gympass access

Parental leave (4 months)

Job summary

Spring Health seeks a Vice President of Growth (Consumer) Marketing to lead the consumer growth engine for its MSO consumer line of business. You will set the vision for paid and organic growth, build a high-performing team, and partner with Product, Data, and Creative to drive growth without owning the funnel surface itself.

Reporting to the COO, this role carries executive visibility on consumer growth strategy.

Qualifications

• 8+ years in performance marketing, demand generation, or growth marketing.
• 5+ years in SaaS or high-growth environments with senior leadership experience owning a consumer acquisition P&L at scale.
• Demonstrated ability to translate growth strategies into execution across paid, owned, and earned channels.

Responsibilities

• Define and own the full-funnel growth vision and roadmap for consumer lines.
• Lead and mentor a high-performing growth team focused on acquisition, activation, and retention.
• Own performance across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels.

Skills

Consumer growth

Full-funnel strategy

Performance marketing

A/B testing

MarTech fluency

Team leadership

P&L ownership

Tools

Iterable

Salesforce

Marketo

Growsurf

Job description

Spring Health seeks a Vice President of Growth (Consumer) Marketing to lead the consumer growth engine for its MSO consumer line of business. You will set the vision for paid and organic growth, build a high-performing team, and partner with Product, Data, and Creative to drive growth without owning the funnel surface itself.

Reporting to the COO, this role carries executive visibility on consumer growth strategy.