Head of Consumer Communications & Social

Headway; United States; Remoto; USD 180.000 - 260.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical

Dental

Vision

HSA/FSA

401(k) match

Parental leave

Fertility reimbursement

Descrizione del lavoro

Headway is seeking a Director of Consumer Communications and Social to build and lead a new function from the ground up. This player-coach role covers earned media, organic social, and content marketing to raise Headway's awareness and relevance across culture and conversations.

You will own messaging, set strategy, and lead a small team, partnering with Brand and Product Marketing to drive engagement and meaningful coverage.

Competenze

• You have 10+ years in consumer communications — ideally including at least 3+ years in-house leading teams.
• You've built a consumer communications or brand function from the ground up before.
• You have deep media relations skills, real relationships with reporters at relevant consumer outlets, and experience managing an agency.
• You're a strong data storyteller who knows how to turn research and analytics into something a consumer will actually engage with.
• You've led organic social — you know how to pick the channels that matter, build content that performs, and grow real engagement.
• You're a builder and a player-coach — energized by standing up a small team and getting your hands dirty at the same time.
• You have sharp cultural instincts and the courage to take a risk to create a moment, always in a way that's additive to the brand, never off of it.
• You do not shy away from taking (calculated) risks and you are full of creative ideas for buzz moments and angles that break through noise and generate real attention.
• Bonus points if you've worked in mental health or another regulated industry.

Mansioni

• Consumer communications and earned media: Set messaging and strategy that build Headway's relevance in the news cycle, with a sharp eye for cultural conversations; maintain relationships with reporters and manage our agency partner.
• A data storytelling content flywheel: Work with research and analytics to mine data, package for consumers, and distribute across earned, owned, and social channels.
• Organic social: Build and lead the organic social team; define channel strategy and content that drives engagement.
• Content marketing: Own patient-brand content across blog, YouTube, and Substack, optimized for discoverability.
• Cultural relevance: Monitor culture and place Headway in conversations in a way that's true to the brand.

Conoscenze

Consumer communications

Team leadership

Media relations

Data storytelling

Descrizione del lavoro

Headway is seeking a Director of Consumer Communications and Social to build and lead a new function from the ground up. This player-coach role covers earned media, organic social, and content marketing to raise Headway's awareness and relevance across culture and conversations.

You will own messaging, set strategy, and lead a small team, partnering with Brand and Product Marketing to drive engagement and meaningful coverage.