Lead Brand Social Media Director

Blackbird Recruiting; United States; On-site; USD 72,000 - 88,000; Full time

Job summary

Our client, a fast-growing company that acquires brands and transforms them through strategic marketing, elevated design, revamped websites, and improved products, is seeking a Social Media Director in Williamsburg. This is a hands-on leadership role with an in-office schedule.

You'll lead a team of 3 Social Media Managers, shape the social strategy across multiple brands, collaborate with influencers, coordinate shoots, craft content and ads, and ensure consistent quality across all channels.

Qualifications

• 3+ years leading social media for consumer/e-commerce brands.
• Experience managing multiple brands or accounts.
• Proficiency with major platforms incl. Instagram and TikTok.
• Strong sense of brand positioning and creative judgment.
• Effective leadership and communication skills.
• Ability to manage several social media managers simultaneously.
• Experience with fashion/beauty/lifestyle brands is a plus.

Responsibilities

• Oversee social media strategy and direction across multiple brands
• Manage and provide direction to individual social media managers
• Develop distinct content strategies, brand voices, and creative direction for each brand
• Review and approve content calendars, campaigns, and key social initiatives
• Ensure consistent quality and execution across all social channels
• Coordinate social media with brand, creative, influencer, and marketing teams
• Identify trends, content opportunities, and new ways to grow engagement
• Track performance and use results to improve content strategy
• Keep multiple brands and social teams organized and moving forward

Skills

Social media management

Multi-brand management

Instagram

TikTok

Brand positioning

Leadership

People management

Fashion/Beauty/Lifestyle

Job description

Our client, a fast-growing company that acquires brands and transforms them through strategic marketing, elevated design, revamped websites, and improved products, is seeking a Social Media Director in Williamsburg. This is a hands-on leadership role with an in-office schedule.

You'll lead a team of 3 Social Media Managers, shape the social strategy across multiple brands, collaborate with influencers, coordinate shoots, craft content and ads, and ensure consistent quality across all channels.