Head of Community Growth & Engagement

Probably Genetic; San Francisco (CA); On-site; USD 120,000 - 185,000; Full time

Benefits offered by this job

Health benefits

Equity grants

Flexible time off

Parental leave

Hybrid work

Work from anywhere policy

Team lunches

Retreats

Pet-friendly office

Job summary

Probably Genetic is seeking a Head of Community Marketing to build and lead our community strategy for the patients, families, and caregivers of the rare disease population we serve. You will turn a scattered, often isolated population into an engaged community, and turn that community into a growth engine for Probably Genetic.

You will develop original campaigns, manage relationships with patient advocacy groups, and track metrics like patient acquisition and CAC, while traveling to conferences

Qualifications

• 5-10 years of experience in community marketing or community-led growth at a consumer brand known for genuine community engagement.
• Track record of building or growing a community with active participation and advocacy.
• Creative instincts for community activation from concept to execution.
• Fluency in both virtual and in-person community building.
• Comfort using data to guide growth, engagement, and CAC decisions.
• Genuine empathy for engaging a high-stakes population; people first.

Responsibilities

• Define and own our community marketing strategy across virtual and in-person channels.
• Develop original campaign concepts to activate and grow patient and caregiver communities.
• Build and own relationships with patient advocacy groups and foundations across hundreds of rare diseases.
• Test and iterate across tactics including referrals, PAG partnerships, events, and paid media.
• Track how community efforts influence patient acquisition and CAC; adjust strategy accordingly.
• Build scalable, repeatable playbooks for community-driven growth.
• Represent Probably Genetic at conferences and events, with regular travel.

Skills

Community marketing

Data-driven decisions

Empathy

Communication

Community building

Travel readiness

Job description

Probably Genetic is seeking a Head of Community Marketing to build and lead our community strategy for the patients, families, and caregivers of the rare disease population we serve. You will turn a scattered, often isolated population into an engaged community, and turn that community into a growth engine for Probably Genetic.

You will develop original campaigns, manage relationships with patient advocacy groups, and track metrics like patient acquisition and CAC, while traveling to conferences