Head of Commercial Strategy & Activation

Orion Worldwide; New York (NY); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Job summary

Orion Worldwide, a global media company, seeks a Director of Commercial Strategy and Activation to oversee Orion Select activations, negotiate with clients and partners, and shape programmatic solutions across campaigns.

The ideal candidate will bring a track record in client negotiations, programmatic planning, and cross-functional leadership to deliver compelling case studies and scalable activations for a diverse client base.

Qualifications

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; development of solutions using new or existing processes
• Expert ability to assess and rank issues and tasks in order of importance for taking action
• Support IPG relationships for clients across all lines of business
• Expert knowledge of technology or measurement ad tech solutions, including platforms
• Expertise in Data Analysis
• Successful collaborator with the ability to create healthy collaborative environments
• Expertise in Project and Account Management
• Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience managing existing business relationships, partnerships, and alliances internally and externally

Responsibilities

• Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
• Responsible for contributing to Orion Select client pitching by:
• Delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
• Developing materials that customize the Orion Select approach to the individual client business strategy
• Create Case Study materials
• Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
• Responsible for Strategy and Activation of Orion Select Campaigns:
• Delivering and aligning media plans across key stakeholders (eg Investment, Orion)
• Campaign setup (eg targeting, audience strategies, PMPs)
• Campaign optimizations utilizing the Orion value calculator
• Post campaign reporting
• Responsible for overseeing Activation for Orion Select campaigns that are activated through a 3rd party (eg Kinesso and managed services)
• Contribute to the successful launch of client activations across multiple teams/accounts, including planning, campaign delivery, post campaign reporting, and case studies
• Support Orion negotiation framework by delivering insights and requirements for Orion Select including volume, rate card, and activation
• Support the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering

Skills

Negotiation and deal structuring

Programmatic advertising

CTV planning

Client relationship management

Cross-functional collaboration

Tools

Kinesso

Orion Select platform

Media planning calculator

Job description

Orion Worldwide, a global media company, seeks a Director of Commercial Strategy and Activation to oversee Orion Select activations, negotiate with clients and partners, and shape programmatic solutions across campaigns.

The ideal candidate will bring a track record in client negotiations, programmatic planning, and cross-functional leadership to deliver compelling case studies and scalable activations for a diverse client base.