Head of Broadcast & Digital Sales

Gray Local Media, Inc; Birmingham (AL); On-site; USD 120,000 - 180,000; Full time

Job summary

Gray Media, owner of WBRC 6 News in Birmingham, seeks a Director of Sales to own revenue, culture, and team development across TV and digital platforms. The role demands bold ideas, talent development, and a strong results orientation in a digital-first environment.

You will lead a team driving broadcast and digital ad sales, pricing inventory, and forecasting revenue while building key client relationships and partnerships.

Qualifications

• Proven leadership track record driving broadcast and/or digital ad sales growth.
• Strong negotiator and closer; builds long-term relationships and repeat business.
• Highly organized with attention to detail and strong follow-through.
• Experience with WideOrbit, Matrix, and Microsoft Office preferred.
• College degree or equivalent experience (5+ years in sales leadership) needed.
• Must meet Gray driving requirements and have a valid driver’s license.

Responsibilities

• Lead sales strategy and execution to drive revenue growth across broadcast and digital.
• Create a high-performance sales culture with clear standards and accountability.
• Develop Birmingham market expertise and turn it into winning revenue initiatives.
• Manage and price inventory; forecast revenue; deliver reports to GM.
• Coach and develop Media Executives and Sales Managers; recruit talent.

Skills

Leadership

Negotiation

Organization

Sales leadership

Education

Bachelor's degree or equivalent

Tools

WideOrbit

Matrix

Microsoft Office

Job description

Gray Media, owner of WBRC 6 News in Birmingham, seeks a Director of Sales to own revenue, culture, and team development across TV and digital platforms. The role demands bold ideas, talent development, and a strong results orientation in a digital-first environment.

You will lead a team driving broadcast and digital ad sales, pricing inventory, and forecasting revenue while building key client relationships and partnerships.