Head of Brand & Creative Strategy

Valley Bank; Morristown (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

Valley Bank seeks a visionary Head of Brand & Creative Strategy to define and activate a differentiated brand across externally and internally. You will shape brand identity, oversee the Creative Studio, and guide social media strategy to inspire teams and drive growth.

You will champion AI and emerging tech to accelerate content, develop scalable governance for brand programs, partner with executives, and build a high-performing team that turns ambition into measurable impact.

Qualifications

• Deep experience in shaping and guiding brand strategy across channels.
• Proven ability to lead cross-functional teams and agencies.
• Strong leadership and collaborative skills in a fast-paced environment.

Responsibilities

• Define and lead brand strategy rooted in 'relationship banking'.
• Drive brand growth and market impact through campaigns and markets.
• Lead the Creative Studio to deliver best-in-class, insight-driven work.
• Harness AI and emerging technologies to enhance strategy, content, and personalization.
• Build scalable governance for brand management, campaigns, and operations.
• Inspire and develop a high-performing brand and creative organization.
• Align senior stakeholders across marketing, product, and business lines to embed the brand.

Skills

Brand strategy

Leadership

Cross-functional

Digital marketing

AI in marketing

Job description

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

As Head of Brand & Creative Strategy, you will sit at the center of Valley’s next chapter of growth. You will define and activate a differentiated brand strategy shaping how Valley is understood, experienced, and remembered by customers, while also igniting the brand internally to create ambassadors of the brand throughout the organization. With responsibility for Brand, the internal Creative Studio, and the social media channel strategy, you will set the vision for breakthrough storytelling, creative excellence, and cohesive brand expression across every touchpoint—externally and internally.

This is a role for a visionary who can inspire teams, elevate standards, and turn ambition into work that drives awareness, connection, and long-term business impact. You will also help build the discipline behind the brand—establishing brand tracking, using data and insights to guide decisions, and ensuring brand investments and experiences become more intentional, measurable, and effective over time.

Responsibilities Include But Are Not Limited To

• Define & Lead Brand Strategy
  • Establish a clear, differentiated brand positioning rooted in "relationship banking".
  • Translate vision into actionable brand strategy, messaging architecture, and identity.
• Drive Brand Growth & Market Impact
  • Build awareness and consideration, expanding into new audiences and markets.
  • Develop campaigns that create breakthrough, culturally relevant brand moments.
• Lead Creative Excellence
  • Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
  • Ensure consistency and quality across all brand expressions and channels.
• Harness AI & Emerging Technologies
  • Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
  • Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
  • Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
• Build Structure, Process & Governance
  • Create scalable frameworks for brand management, campaign development, and creative operations.
  • Establish clear standards, workflows, and governance to enable speed and quality.
• Inspire & Develop Team
  • Lead and grow a high-performing brand and creative organization.
  • Foster a culture of ambition, curiosity, experimentation, and continuous learning.
• Influence & Align Senior Stakeholders
  • Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
  • Communicate vision, strategy, and impact with clarity and conviction.

Required Skills

Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.