Head of B2C Growth — Remote, App-First Scale

Jobgether SRL; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time contractor position

Direct reporting to the CPO

AI analytics stack access (Claude, Mix

Large mobile app growth opportunity

Job summary

Jobgether SRL in the United States is seeking a Head of B2C Growth to own the full growth engine across acquisition, activation, retention and LTV. You will lead multichannel strategies for search, paid social, email, push, web and app, with a focus on making the mobile app the primary channel.

You will manage growth budgets, guide paid media specialists, collaborate with Product and Marketing, and build playbooks and AI-driven workflows to scale across markets in 2027/2028.

Qualifications

• Proven track record of growing B2C products across channels and markets.
• Broad multichannel growth experience with ownership of several acquisition and lifecycle channels.
• Experience driving app growth including both user acquisition and long‑term retention.
• Strong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value.
• Strong product sense and the ability to connect product changes with measurable improvements in conversion and user behavior.
• Experience owning paid media budgets and being directly accountable for performance, ROI, and commercial outcomes.
• Hands‑on operating style with the ability to build strategies, launch campaigns, analyze performance, and make decisions without relying heavily on agencies or intermediaries.
• Excellent communication skills and the ability to explain complex performance insights clearly and directly.
• Fluent English required; French or Spanish is a plus.
• A bachelor's degree may be preferred but is not required; demonstrated results and relevant experience are valued more highly than academic credentials.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions.
• Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics.
• Create a stronger connection between educational research content and high-intent property searches, helping users progress from initial research to listings and agent contact.
• Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app.
• Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop‑off points and improving the user journey.
• Manage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in‑app communication.
• Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, with clear measurement and actionable conclusions.
• Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards without micromanaging.
• Partner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification.
• Prepare the growth engine for future international scaling, including market selection, channel strategy, creative, tracking, and performance infrastructure.
• Develop reusable growth playbooks and AI‑powered workflows that enable both the team and AI agents to execute consistently.
• Maintain direct contact with users and personally engage with the underlying data to identify opportunities and make informed decisions.

Skills

Multichannel growth strategy

Paid media management

A/B testing & experimentation

AI fluency & workflows

Team leadership

Data-driven decision making

Tools

Claude (Cowork & Code)

Mixpanel

HubSpot

Google Analytics

Job description

Jobgether SRL in the United States is seeking a Head of B2C Growth to own the full growth engine across acquisition, activation, retention and LTV. You will lead multichannel strategies for search, paid social, email, push, web and app, with a focus on making the mobile app the primary channel.

You will manage growth budgets, guide paid media specialists, collaborate with Product and Marketing, and build playbooks and AI-driven workflows to scale across markets in 2027/2028.