Growth-Driven B2B Marketing Lead

KSB Company; Richmond (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading industrial firm in Richmond, Virginia is seeking a Marketing Manager to shape the brand presence and drive growth. The ideal candidate will develop and execute marketing strategies, manage campaigns, and lead thought leadership initiatives. They will focus on building customer engagement through innovative approaches and data-driven insights. Candidates should have a Bachelor’s degree, 3-5 years of marketing experience, and proficiency in digital marketing tools. This role offers a dynamic environment with strategic responsibilities.

Qualifications

• 3-5 years experience in marketing or brand management roles.
• Understanding of industrial and B2B marketing.
• Ability to interpret data and make data-driven decisions.

Responsibilities

• Translate business and marketing strategy into actionable marketing roadmaps.
• Develop and execute sales and rep enablement materials.
• Plan, organize, and execute trade shows, conferences, and customer events.

Skills

Creative skills

Project management

Digital marketing tools proficiency

Graphic design skills

Analytical skills

Education

Bachelor’s degree in marketing, communications or related field

Tools

Google Analytics

Marketing automation software

Content management systems

Job description

A leading industrial firm in Richmond, Virginia is seeking a Marketing Manager to shape the brand presence and drive growth. The ideal candidate will develop and execute marketing strategies, manage campaigns, and lead thought leadership initiatives. They will focus on building customer engagement through innovative approaches and data-driven insights. Candidates should have a Bachelor’s degree, 3-5 years of marketing experience, and proficiency in digital marketing tools. This role offers a dynamic environment with strategic responsibilities.